An important role of labels and packaging for beauty brands is to convey a message. Different types of effects can boost a brand's visibility and tell a story. We were featured in a recent article in Beauty Packaging Magazine. Read more here.
Product labels and packaging play a crucial role in a consumer’s decision to identify with a brand, then purchase a personal care or household product. In the current issue of happi Magazine, Wizard Labels President, Steve Smith, discusses product label “rules to live by”. Read more here.
Bath product labels are exposed to water, steam, and various other environmental influences that would quite simply destroy a paper-based label in record time. The adverse impact of poor labeling on your brand should be obvious - which is why at Wizard Labels we use a special material for label printing.
