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Blog posts tagged with 'Custom Label Artwork'

The Consumer’s Moment of Truth

Product labels and packaging play a crucial role in a consumer’s decision to identify with a brand, then purchase a personal care or household product. In the current issue of happi Magazine, Wizard Labels President, Steve Smith, discusses product label “rules to live by”. Read more here.

Submitting Print-Ready Artwork Saves You Time and Money

When ordering new Product Labels for printing, it's just good business sense to submit artwork files that have been proof-read and produced in a print-ready state. Here are the reasons why, even if some of them are (or should be) obvious...

Designing Product Labels To The Correct Size

A critical part of product label design is arriving at the correct size dimensions (i.e. height and width). While this seems like a simple enough task, there are some additional considerations that your designer needs to be aware of. Read more here.

The Pitfalls Of High-Resolution Graphics In Product Labels

When designing Product Labels, a common misconception is that images need to be in the highest resolution possible to achieve the best printed results. This is simply not the case - read more here:

Plan for Change When You Design Custom Product Labels

Any successful business plans for the future and prepares for change. So why should your approach to your custom product labels be any different? It can be difficult to forecast your product label needs at times. If you factor in regulatory changes that need to be periodically made to product labels, it can become even more difficult. Luckily, we have a few tips and tricks to consider during the product label design and ordering process to help make your life easier. Read more...

Product Label Design Artwork Bleeds

A bleed occurs anytime that your art is designed with a background color or pattern (i.e. anything other than a plain white background) that extends all the way to the edge of your label. In this case you should create your art so that the background actually extends BEYOND the constraints of the label.

How to Outline Fonts When Sending Label Artwork

"Live" fonts, or fonts that are editable, can cause problems when sending your artwork to the printers. When fonts are outlined using this method they are turned into vectorized artwork and can assure you no font problems when sending off your projects.

Remember Clear Space When Creating Labels

Clear Space is easily defined. If an image or text is too close to the finished edge of your product label it may inadvertently be trimmed off during the die-cutting process.

Embedding Linked Graphics in Your Product Label Artwork

Anytime that you use graphics that are imported into Adobe Illustrator from another program or when placing images from another saved file it is important that you embed the file into the new label artwork. This way, when you upload the label to Wizard labels, we get all the assets required to produce the highest quality label on your behalf.

Printed Concept Product Label Proofs

Trying to visualize how a label design will look after it has been printed is not always as simple as looking at the design on a computer screen and assuming that the printed result will look identical. This is why we offer the option for you to order a 'Concept Proof' before your order goes into production. Learn now on how to best complete your ‘Concept Proof.’

Should I Add Bar Codes on My Product Labels?

Without the barcode, the clerk would need to manually read price stickers and tally your purchases by hand - the way it used to be done - which was both time-consuming and error-prone. Put simply, if your products are sold where there are no checkout scanners then you probably won't need a UPC code.

Product Labels With Custom Shapes

We're exposed to many product labels and the majority on store shelves are common shapes (circles, squares, etc.), but you may want to create a product label that is custom-shaped. Learn the two main reasons why custom-shaped product labels are chosen and how to effectively order them. 

Custom Labels For BBQ Sauce

BBQ sauce is one category where "the image is critical" when selling your products. But that’s not the only thing you should be concerned with. Remember that BBQ sauce is one of the most varied products for consumers and that it’s also one of the messiest products (with its contents almost always getting on your label).

Printing Custom Labels Using Variable Data

Variable data is not limited to such simple applications as altering a serial number for each product – it’s even possible to have different text or images inserted. This step just requires some up-front manipulation of the artwork and you’d need to provide the actual components to be inserted during the printing process. Read further to know how to get it done.

Nutraceutical Product Labels

In a growing industry like Nutraceuticals, the biggest variable in a customer’s choice of product is the product’s label. Here’s what you need to know about how to effectively use digital printing in order to stand out without succumbing to the perceived expenses of variation in labeled ingredients, information, and altering product size.

Special Considerations For Bath and Body Label Printing

Bath product labels are exposed to water, steam, and various other environmental influences that would quite simply destroy a paper-based label in record time. The adverse impact of poor labeling on your brand should be obvious - which is why at Wizard Labels we use a special material for label printing. 

The Need for Proper Artwork Files For Label Printing

A simple rule: the better the original artwork is, the better chance that the finished product will meet your expectations. But that extends far beyond just the final art of your label. The software tools you create your label in are not all created equal - and not all of them produce the same results. Here’s how to avoid errors in the tools you choose and the artwork you export.

What Size and Shape Should My Product Labels Be?

We could tell you the simple truth that the size of your label just “depends.” But, it’s beneficial for you to be as knowledgeable in your choice so you can receive a product label that you’re happy with. Here are some custom label tips that will help you navigate the big choices like size, design, and material.

How Should I Package My Product?

Your product label is the face of your brand and there are many factors that go into the decision of choosing a package that the label goes on. Here are some key points of consideration that Wizard Labels can help you with: presentation vs. utility, the container type, the container size, and the container’s surface. 

The Special Challenges of Product Label Design

There is much more that goes into designing a product label than size and shape. First, it all comes down to a balanced combination of presentation and usability. You also have to factor in the material your labels are printed on and how they’ll interact with not only the package, but how they will interact with the elements in their usable environment. 

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