Textured papers, gold foil, or raised lettering are very expensive when compared to most product labels. But the materials may not be suited to products where the container has a longer life or gets subjected to repeated handling. One material that can add both visual appeal and longevity is what we call Chrome BOPP.
In a growing industry like Nutraceuticals, the biggest variable in a customer’s choice of product is the product’s label. Here’s what you need to know about how to effectively use digital printing in order to stand out without succumbing to the perceived expenses of variation in labeled ingredients, information, and altering product size.
When it comes to custom candle label printing, we know that there are numerous choices for container materials, scents, and sizes. Whether the candles are small or large; in glass, plastic, or metal; we have a labeling material that will work for your candle product. We also want you to be informed on your decision, so here are some quick tips.
Lip balms (like e-Cigarettes, which we’ve discussed in a previous blog post) have three big labeling variables that you should be aware of. Their flavor choices seem to be endless. They often come as promotional products. And, their small, cylindrical surface area requires special considerations. Now learn more about how to approach each variable.
Labeling e-Cigarettes may seem daunting because they come in so many flavors. But, more difficulties arise when you realize these products are also available in a range of nicotine strengths and alternative sizes. Learn here about “grouping” your labels in order to save time and money on one of the fastest growing products.
A beautiful label can quickly be undermined by poor application. There are many factors that come into play when you apply your labels onto your product - so be sure you don't dive in the deep end without preparing properly first. Here are some things to consider....
If you plan to use tapered containers for your products (i.e. where the sides of the container aren't perfectly perpendicular), be aware that your label design project suddenly becomes more complicated. Read here for a detailed explanation of the challenge (and the solution).
There is much more that goes into designing a product label than size and shape. First, it all comes down to a balanced combination of presentation and usability. You also have to factor in the material your labels are printed on and how they’ll interact with not only the package, but how they will interact with the elements in their usable environment.