An important role of labels and packaging for beauty brands is to convey a message. Different types of effects can boost a brand's visibility and tell a story. We were featured in a recent article in Beauty Packaging Magazine. Read more here.
Product labels and packaging play a crucial role in a consumer’s decision to identify with a brand, then purchase a personal care or household product. In the current issue of happi Magazine, Wizard Labels President, Steve Smith, discusses product label “rules to live by”. Read more here.
Innovative Los Angeles brewery chooses Wizard Labels to produce their unique can labels, using laser-cutting to achieve radical and unique overlapping designs. Who said product labels are boring? - check out the way Brouwerij West is leading the pack on product label design here.
If designing Product Labels for retail shelves isn't challenging enough, consider the extra complexity when your product is only displayed on a website (usually in a thumbnail image). Read more about this topic here:
When designing Product Labels, a common misconception is that images need to be in the highest resolution possible to achieve the best printed results. This is simply not the case - read more here:
When designing Product Labels, it's often too easy to get carried away with font selection, making the final design either difficult to read or simply delivering the wrong impression. We discuss this challenging aspect of label design here.
How important is good label design when marketing new products, and how do we find a good (cheap) designer? Well, good and cheap don't often coincide - read more about the challenges associated with product label design here...
Any successful business plans for the future and prepares for change. So why should your approach to your custom product labels be any different? It can be difficult to forecast your product label needs at times. If you factor in regulatory changes that need to be periodically made to product labels, it can become even more difficult. Luckily, we have a few tips and tricks to consider during the product label design and ordering process to help make your life easier. Read more...
A bleed occurs anytime that your art is designed with a background color or pattern (i.e. anything other than a plain white background) that extends all the way to the edge of your label. In this case you should create your art so that the background actually extends BEYOND the constraints of the label.
"Live" fonts, or fonts that are editable, can cause problems when sending your artwork to the printers. When fonts are outlined using this method they are turned into vectorized artwork and can assure you no font problems when sending off your projects.
Clear Space is easily defined. If an image or text is too close to the finished edge of your product label it may inadvertently be trimmed off during the die-cutting process.
Anytime that you use graphics that are imported into Adobe Illustrator from another program or when placing images from another saved file it is important that you embed the file into the new label artwork. This way, when you upload the label to Wizard labels, we get all the assets required to produce the highest quality label on your behalf.
Often the most effective product label is the simplest product label. When designing your label, keep in mind that it serves both your brand and informs your potential customer about your product. Keep your product label simple. Do not overwhelm or confuse your customers with too much complexity.
Your custom product label needs to align with your product packaging strategy. Not all packaging choices are conducive to an adhesive label. Think through your packaging and your product label design as a holistic project around how your product is going to travel through the market.
Trying to visualize how a label design will look after it has been printed is not always as simple as looking at the design on a computer screen and assuming that the printed result will look identical. This is why we offer the option for you to order a 'Concept Proof' before your order goes into production. Learn now on how to best complete your ‘Concept Proof.’
The common (and very unusual) thread between almost all vaping companies is the large variations in any given e-liquid line or product offering. More versions means more art files to deal with, which has an associated cost impact. We have a few suggestions that may make your life much easier.
In order to get a UPC code that will be accepted by retailers, you need to go through the proper steps to get an approved UPC code for your products. This is an intricate process that requires you to have a basic knowledge of the digits and bars that appear on your products - they aren’t random.
We're exposed to many product labels and the majority on store shelves are common shapes (circles, squares, etc.), but you may want to create a product label that is custom-shaped. Learn the two main reasons why custom-shaped product labels are chosen and how to effectively order them.
When you wrap a label around something that’s small in circumference, the material has a natural tendency to “unravel” back to its normally flat position. Our Online Quoter has a choice of material called "White BOPP (Tight Mandrel)" specifically to address this problem, but there are many more tips you should know about labeling small products.
Clear (transparent) product labels can be very effective in the right circumstances, but there are some significant pitfalls that need to be understood before assuming they will work on your specific products.
No matter how flavorful your hot sauce is, if it doesn't display a high quality product label then there is a very good chance that the consumer will pass it up in favor of a hot sauce with a more appealing presentation. Also, rarely do we see a hot sauce company with only one flavor of sauce. Here are things you need to know to ensure your flavor variations can be printed in the same run.
At Wizard Labels, we believe that ordering product labels shouldn't be a confusing process. Let's quickly go over a few of the things that we do differently and set us apart from the rest of the label printing industry. Each step in our process makes getting high-quality product labels easier on you.
Textured papers, gold foil, or raised lettering are very expensive when compared to most product labels. But the materials may not be suited to products where the container has a longer life or gets subjected to repeated handling. One material that can add both visual appeal and longevity is what we call Chrome BOPP.
BBQ sauce is one category where "the image is critical" when selling your products. But that’s not the only thing you should be concerned with. Remember that BBQ sauce is one of the most varied products for consumers and that it’s also one of the messiest products (with its contents almost always getting on your label).
Variable data is not limited to such simple applications as altering a serial number for each product – it’s even possible to have different text or images inserted. This step just requires some up-front manipulation of the artwork and you’d need to provide the actual components to be inserted during the printing process. Read further to know how to get it done.
Years ago, if you wanted to print different versions of the same product label, traditional printing would require different plates for each change. This added significant expense & setup time. Alter orders, maximize colors, and decrease pricing with versioning in digital printing.
So often, the quality of a food label directly affects how the consumer actually judges the quality of the food inside. With digital printing, you can not only combine brilliant images in your product labels, but you can also combine many "versions" of similar products into a single run, saving substantial money in the process. Specialty food labels can become a costly endeavor if a few things are not considered.
A beautiful label can quickly be undermined by poor application. There are many factors that come into play when you apply your labels onto your product - so be sure you don't dive in the deep end without preparing properly first. Here are some things to consider....
Understand the challenges associated with making sure the artwork files you submit have been created using the CMYK method of color-creation rather than the RGB mode that your computer monitor uses. It’s an important design step that ensures your final product label looks as vibrant as imagined.
A simple rule: the better the original artwork is, the better chance that the finished product will meet your expectations. But that extends far beyond just the final art of your label. The software tools you create your label in are not all created equal - and not all of them produce the same results. Here’s how to avoid errors in the tools you choose and the artwork you export.
We could tell you the simple truth that the size of your label just “depends.” But, it’s beneficial for you to be as knowledgeable in your choice so you can receive a product label that you’re happy with. Here are some custom label tips that will help you navigate the big choices like size, design, and material.
We discuss how in the USA, we use the “Imperial” system of measurement for most things. How does this affect the labeling business? Well, ALL other companies expect you to convert your fractions to decimals, but at Wizard Labels, we make BOTH fractions and decimals available to you.
Your product label is the face of your brand and there are many factors that go into the decision of choosing a package that the label goes on. Here are some key points of consideration that Wizard Labels can help you with: presentation vs. utility, the container type, the container size, and the container’s surface.
There is much more that goes into designing a product label than size and shape. First, it all comes down to a balanced combination of presentation and usability. You also have to factor in the material your labels are printed on and how they’ll interact with not only the package, but how they will interact with the elements in their usable environment.
