Why BOPP Labels Are a Better Choice Than PVC (Vinyl) Labels

Are PVC labels the right choice for your product? The answer may surprise you. While PVC (vinyl) labels have been commonly used for certain applications, BOPP labels offer a range of benefits that make them the preferred choice for most products.
Let's check out the differences between these two materials and why BOPP labels are the superior option.


PVC, short for PolyVinylChloride and commonly referred to as "vinyl," is derived from crude oil and salt. It's often used for bumper stickers due to its thickness and ability to withstand extended outdoor exposure.
However, this isn't necessarily what most product labels need. Instead, BOPP labels, made from high-quality polypropylene plastic, offer significant advantages.

PVC (Vinyl) Labels vs. BOPP Labels: Key Differences

Thickness and Application

PVC labels are 4 mil thick, nearly twice as thick as the 2.3 mil BOPP labels. This increased thickness makes PVC labels harder to apply, especially on small or curved packages. Additionally, their thickness complicates the use of automatic labeling systems.

  • PVC Labels: 4 mil thick, difficult to apply on curved surfaces.
  • BOPP Labels: 2.3 mil thick, easier to apply, especially on small or curved packages.

Odor and VOCs

PVC labels have a distinct and often unpleasant smell due to the volatile organic compounds (VOCs) they contain. These VOCs are toxic chemicals that evaporate at room temperature, causing continuous outgassing and an unpleasant odor.

  • PVC Labels: Contain VOCs, cause unpleasant odors.
  • BOPP Labels: Free from VOCs, odorless.


The material cost for PVC is higher than that for BOPP, which drives up the overall cost of your labels in the long run. Choosing BOPP labels can save you money without compromising on quality.

  • PVC Labels: Higher material cost.
  • BOPP Labels: Lower material cost, more cost-effective.

BOPP labels are generally cheaper to produce than PVC labels. This is due to the difference in raw materials and manufacturing processes. Polypropylene, the material used for BOPP labels, is less expensive and more widely available than PVC.
This cost advantage is passed on to consumers, making BOPP labels a more economical choice, especially for large production runs. Additionally, the thinner profile of BOPP labels means they require less material overall, further reducing costs.

Durability and Versatility

BOPP labels are not only thinner and more durable than PVC labels, but they also offer better versatility in application. They come in both white and clear varieties, providing more options for design and product presentation.

  • PVC Labels: Durable but thick and less versatile.
  • BOPP Labels: Thinner, more durable, available in white and clear.

Advantages of BOPP Labels

Thinner and Easier to Apply

BOPP labels are easier to handle and apply, especially on products with complex shapes or surfaces. Their thinner profile ensures they adhere smoothly without wrinkles or bubbles.

No Unpleasant Odors

Unlike PVC labels, BOPP labels do not emit VOCs. This means no unpleasant odors, making them more suitable for consumer products.


Choosing BOPP labels can significantly reduce your labeling costs, especially for large production runs. Their lower material cost and ease of application make them a more economical choice.

Versatile Design Options

BOPP labels are available in white and clear varieties, allowing for versatile design options. Whether you need a transparent label for a sleek look or a white label for vibrant printing, BOPP has you covered.

Why Choose BOPP Labels Over PVC (Vinyl) Labels?

The answer is clear: BOPP labels outperform PVC labels in every way for most product applications. They are thinner, more durable, easier to apply, and cost less. Additionally, they are free from unpleasant odors and VOCs, making them a safer and more consumer-friendly option.

Ready to Make the Switch to BOPP Labels?

Choosing the right label material is crucial for your product's success. BOPP labels offer superior benefits over PVC labels, making them the best choice for most applications.
At Wizard Labels, we provide high-quality custom BOPP labels tailored to your needs. Visit our custom labels page to get a custom quote today.

FAQs About PVC and BOPP Product Labels

What are the main differences between PVC and BOPP labels?

PVC labels are thicker, harder to apply, more expensive, and emit VOCs. BOPP labels are thinner, easier to apply, more cost-effective, and odorless.

Why are BOPP labels more cost-effective?

BOPP labels have a lower material cost and are easier to apply, reducing labor costs and increasing production efficiency.

Are BOPP labels available in different varieties?

Yes, BOPP labels are available in both white and clear options, providing versatile design possibilities for your products.

Are BOPP labels suitable for all types of products?

BOPP labels are suitable for a wide range of products, including food and beverages, cosmetics, and household goods, due to their durability and versatility.