About Wizard Labels

We’re more than just a website. At Wizard Labels, we’re all about quality, dependability, and convenience. With our manufacturing facility located in Hamilton, Ohio and the rest of us operating remotely across the United States, our talented team of Label Wizards™ has decades of experience in custom label printing. We specialize in creating custom product labels for small to medium-sized businesses across a variety of industries, and we stand behind our quality with our 100% satisfaction guarantee.

Quality & Dependability

At Wizard, we love digital printing because of its speed, accuracy, and versatility. We have the capabilities to print limitless artwork and designs, with free custom shapes (that’s right, no laser die-cut fees!), on a wide variety of materials and finishes to suit your needs.

Whether you need glossy white BOPP labels to wrap around your candle products, or custom-shaped, matte labels to stick on your product packaging, Wizard Labels has the digital printing capabilities you need, with no limits to the design complexity.

We take pride in our easy, self-serve, online shopping experience, but if you need a little direction, our top-notch customer service team is ready and waiting to help. They genuinely care that you get exactly what you need to help your business thrive, and with our 100% satisfaction guarantee, we promise you’ll love your order, or we’ll make it right.


You need product labels and custom packaging for your brand, and you need them now. You don’t have time to search through pages and pages of products or wait 7-14 days for production. That’s why we offer a focused product assortment, streamlined checkout process, and fair, competitive pricing with free 2-day shipping to anywhere in the United States. Our product assortment consists of only the highest quality, most popular products in the market, meaning we can also guarantee a quick, 2-day turnaround production time on all our products.

When you’re ready to re-order, our online MyLabels portal allows you to view and re-order your labels with just a few clicks of a button. Easily scroll through the labels you’ve previously ordered and click to re-order. It’s that simple!

A bit of history…

As a custom label company with over 20 years of experience, we know just how important the longevity of a business can be to their credibility. The magic of Wizard Labels began in 2013 when founders, Steve Smith and Jay Dollries, co-launched a revolutionary method for ordering custom labels online. As two of the earliest adopters of digital technology to print product labels, their unique combination of technical skills and leading-edge innovation was a perfect match to deliver high-quality product labels in the fastest time possible.

Flash forward to 2020 – Wizard Labels is acquired by Brook + Whittle, one of North America’s leading manufacturers of pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Not only are we proud to be a part of the broader printing network, but this means we’re able to help our customers with virtually any of their printing needs. Not seeing what you need on Wizard? Contact us, the Label Wizards™, and we’ll connect you with the right people.