Personalized products are everywhere. In this post, we discuss how digital printing has enabled a massive evolution in making products (and labels) more personal.
With interest in consumer health at an all-time high, nutraceutical labels are surging in popularity. We were recently featured in an article in Label & Narrow Web magazine that discusses this trend.
Here's a sneak preview of an upcoming article in Nutraceuticals World magazine. It explains how two technology-focused companies have arrived at a mutually beneficial relationship that helps both thrive. Read the full content here.
Financial Times Ranks Wizard Labels as one of the Fastest-Growing Companies in the Americas! Read full press release here.
Sudden unprecedented demand for sanitizer products has created an unusual sense of urgency in many of our customers. In this post we describe how we're dealing with the crisis and how it might affect your ordering patterns and expectations. Click here for more...
An important role of labels and packaging for beauty brands is to convey a message. Different types of effects can boost a brand's visibility and tell a story. We were featured in a recent article in Beauty Packaging Magazine. Read more here.
The cannabis products market is on fire and Wizard Labels is well positioned to meet this growing need for high quality, distinctive labels. We were featured in a recent article in Label & Narrow Web Magazine exploring this burgeoning industry. Read more here.
Product labels and packaging play a crucial role in a consumer’s decision to identify with a brand, then purchase a personal care or household product. In the current issue of happi Magazine, Wizard Labels President, Steve Smith, discusses product label “rules to live by”. Read more here.
As many in the Hemp/Cannabis industry will tell you, business is booming. In any new or fast-growing market, branding and packaging is of paramount importance - as discussed when Nutraceuticals World magazine recently interviewed Wizard Labels. Read more here.
Wizard Labels is proud to announce it earned a top ranking in the prestigious “Inc. 5000: The Most Successful Companies in America.” Read the full press release here.
Innovative Los Angeles brewery chooses Wizard Labels to produce their unique can labels, using laser-cutting to achieve radical and unique overlapping designs. Who said product labels are boring? - check out the way Brouwerij West is leading the pack on product label design here.
When ordering new Product Labels for printing, it's just good business sense to submit artwork files that have been proof-read and produced in a print-ready state. Here are the reasons why, even if some of them are (or should be) obvious...
A critical part of product label design is arriving at the correct size dimensions (i.e. height and width). While this seems like a simple enough task, there are some additional considerations that your designer needs to be aware of. Read more here.
Customers often purchase large stocks of Product Labels to get the best unit price, but leaving unused labels on the shelf for extended periods is not always a good thing. We discuss the reasons why here...
If designing Product Labels for retail shelves isn't challenging enough, consider the extra complexity when your product is only displayed on a website (usually in a thumbnail image). Read more about this topic here:
It's often tempting to cram as much information into your Product Labels as you can. This is actually not the best design approach - read more here about the importance of White Space in label design.
When designing Product Labels, a common misconception is that images need to be in the highest resolution possible to achieve the best printed results. This is simply not the case - read more here:
When designing Product Labels, it's often too easy to get carried away with font selection, making the final design either difficult to read or simply delivering the wrong impression. We discuss this challenging aspect of label design here.
Roll Diameter can be critical when ordering Product Labels, especially if machine application is involved. Read more here.
How important is good label design when marketing new products, and how do we find a good (cheap) designer? Well, good and cheap don't often coincide - read more about the challenges associated with product label design here...
Ordering Custom Product Labels is often a very challenging process, even for the experienced labels buyer. At Wizard Labels, we don't employ sales-people - we focus our efforts on having a customer service team with extensive experience in the product labels printing business. Read more here...
We’re all familiar with this marketing tactic, whether it be in retail stores or online businesses – the suggestion is that if you buy NOW you’ll save a bundle of money. Are they real, and if so who do they benefit? Read more..
Isn't it curious that many companies offer a "RUSH" option, often at significant cost? We're not talking about shipping upgrades here (which is quite legitimate and has no impact on anyone else) - we're referring to an option to "jump the queue" - which we don't agree with and here's why...
While the world is full of special offers, we think they often create the wrong impression & reward the wrong people. We approach this issue differently - we believe in rewarding loyal customers rather than the "bait & switch" offers often found today. Read our unique approach to customer loyalty...
It’s natural to want to receive any item that you order online as fast as humanly possible. The story is no different when it comes to ordering custom product labels. Delivery times for product labels vary dramatically from printer to printer, and can often cost vastly different amounts (depending on who you order from). Here at Wizard Labels, we offer free 2-day shipping on all label orders to anywhere in the 50 United States (and DC). Read more...
Any successful business plans for the future and prepares for change. So why should your approach to your custom product labels be any different? It can be difficult to forecast your product label needs at times. If you factor in regulatory changes that need to be periodically made to product labels, it can become even more difficult. Luckily, we have a few tips and tricks to consider during the product label design and ordering process to help make your life easier. Read more...
A bleed occurs anytime that your art is designed with a background color or pattern (i.e. anything other than a plain white background) that extends all the way to the edge of your label. In this case you should create your art so that the background actually extends BEYOND the constraints of the label.
Anytime that you use graphics that are imported into Adobe Illustrator from another program or when placing images from another saved file it is important that you embed the file into the new label artwork. This way, when you upload the label to Wizard labels, we get all the assets required to produce the highest quality label on your behalf.
Trying to visualize how a label design will look after it has been printed is not always as simple as looking at the design on a computer screen and assuming that the printed result will look identical. This is why we offer the option for you to order a 'Concept Proof' before your order goes into production. Learn now on how to best complete your ‘Concept Proof.’
You can afford to have high-quality product labels that differentiate you at the farmer's market. Just because you are selling local does not mean you cannot look as professional as the global companies. Digital label printing allows you to affordably order lower quantities of professional product labels with short turnaround times.
If your label isn’t easy to read from your printer then there's a good chance our presses won't make a significant difference to the final product. As a general rule of thumb, printing your design on a desktop laser printer (at intended size) should reveal any obvious quality and readability issues. Don't expect our presses to magically create better quality and resolution if it doesn't exist in the artwork.
Without the barcode, the clerk would need to manually read price stickers and tally your purchases by hand - the way it used to be done - which was both time-consuming and error-prone. Put simply, if your products are sold where there are no checkout scanners then you probably won't need a UPC code.
When you wrap a label around something that’s small in circumference, the material has a natural tendency to “unravel” back to its normally flat position. Our Online Quoter has a choice of material called "White BOPP (Tight Mandrel)" specifically to address this problem, but there are many more tips you should know about labeling small products.
No matter how flavorful your hot sauce is, if it doesn't display a high quality product label then there is a very good chance that the consumer will pass it up in favor of a hot sauce with a more appealing presentation. Also, rarely do we see a hot sauce company with only one flavor of sauce. Here are things you need to know to ensure your flavor variations can be printed in the same run.
At Wizard Labels, we believe that ordering product labels shouldn't be a confusing process. Let's quickly go over a few of the things that we do differently and set us apart from the rest of the label printing industry. Each step in our process makes getting high-quality product labels easier on you.
Textured papers, gold foil, or raised lettering are very expensive when compared to most product labels. But the materials may not be suited to products where the container has a longer life or gets subjected to repeated handling. One material that can add both visual appeal and longevity is what we call Chrome BOPP.
BBQ sauce is one category where "the image is critical" when selling your products. But that’s not the only thing you should be concerned with. Remember that BBQ sauce is one of the most varied products for consumers and that it’s also one of the messiest products (with its contents almost always getting on your label).
Variable data is not limited to such simple applications as altering a serial number for each product – it’s even possible to have different text or images inserted. This step just requires some up-front manipulation of the artwork and you’d need to provide the actual components to be inserted during the printing process. Read further to know how to get it done.
So often, the quality of a food label directly affects how the consumer actually judges the quality of the food inside. With digital printing, you can not only combine brilliant images in your product labels, but you can also combine many "versions" of similar products into a single run, saving substantial money in the process. Specialty food labels can become a costly endeavor if a few things are not considered.
In a growing industry like Nutraceuticals, the biggest variable in a customer’s choice of product is the product’s label. Here’s what you need to know about how to effectively use digital printing in order to stand out without succumbing to the perceived expenses of variation in labeled ingredients, information, and altering product size.
When it comes to custom candle label printing, we know that there are numerous choices for container materials, scents, and sizes. Whether the candles are small or large; in glass, plastic, or metal; we have a labeling material that will work for your candle product. We also want you to be informed on your decision, so here are some quick tips.
When examining the enormous amount of choices in wine aisle, one must think: “what are some ways to stand out from the pack?” You should be informed about the pros and cons of adding "bling" to the product label (gold foil, embossing, multiple labels). With more knowledge about the effects (and cost), you’ll be able to brand your product better.
Lip balms (like e-Cigarettes, which we’ve discussed in a previous blog post) have three big labeling variables that you should be aware of. Their flavor choices seem to be endless. They often come as promotional products. And, their small, cylindrical surface area requires special considerations. Now learn more about how to approach each variable.
Bath product labels are exposed to water, steam, and various other environmental influences that would quite simply destroy a paper-based label in record time. The adverse impact of poor labeling on your brand should be obvious - which is why at Wizard Labels we use a special material for label printing.
Labeling e-Cigarettes may seem daunting because they come in so many flavors. But, more difficulties arise when you realize these products are also available in a range of nicotine strengths and alternative sizes. Learn here about “grouping” your labels in order to save time and money on one of the fastest growing products.
A beautiful label can quickly be undermined by poor application. There are many factors that come into play when you apply your labels onto your product - so be sure you don't dive in the deep end without preparing properly first. Here are some things to consider....
With this post, you can begin to understand the challenges associated with making sure the artwork files you submit to a print-shop have been created using the CMYK method of color-creation rather than the RGB mode that your computer monitor uses. It’s an important step in the design that ensures your final product label looks as vibrant as you imagine it.
A simple rule: the better the original artwork is, the better chance that the finished product will meet your expectations. But that extends far beyond just the final art of your label. The software tools you create your label in are not all created equal - and not all of them produce the same results. Here’s how to avoid errors in the tools you choose and the artwork you export.
We could tell you the simple truth that the size of your label just “depends.” But, it’s beneficial for you to be as knowledgeable in your choice so you can receive a product label that you’re happy with. Here are some custom label tips that will help you navigate the big choices like size, design, and material.
If you plan to use tapered containers for your products (i.e. where the sides of the container aren't perfectly perpendicular), be aware that your label design project suddenly becomes more complicated. Read here for a detailed explanation of the challenge (and the solution).
Your product label is the face of your brand and there are many factors that go into the decision of choosing a package that the label goes on. Here are some key points of consideration that Wizard Labels can help you with: presentation vs. utility, the container type, the container size, and the container’s surface.
There is much more that goes into designing a product label than size and shape. First, it all comes down to a balanced combination of presentation and usability. You also have to factor in the material your labels are printed on and how they’ll interact with not only the package, but how they will interact with the elements in their usable environment.