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Product Label Design For e-Commerce

If designing Product Labels for retail shelves isn't challenging enough, consider the extra complexity when your product is only displayed on a website (usually in a thumbnail image). Read more about this topic here:

White Space - A Critical Part Of Good Product Label Design

It's often tempting to cram as much information into your Product Labels as you can. This is actually not the best design approach - read more here about the importance of White Space in label design.

The Pitfalls Of High-Resolution Graphics In Product Labels

When designing Product Labels, a common misconception is that images need to be in the highest resolution possible to achieve the best printed results. This is simply not the case - read more here:

The Importance Of Good Font Selection On Product Labels

When designing Product Labels, it's often too easy to get carried away with font selection, making the final design either difficult to read or simply delivering the wrong impression. We discuss this challenging aspect of label design here.

Understanding Roll Diameters When Ordering Product Labels

Roll Diameter can be critical when ordering Product Labels, especially if machine application is involved. Read more here.

The Importance Of Design In Product Labels

How important is good label design when marketing new products, and how do we find a good (cheap) designer? Well, good and cheap don't often coincide - read more about the challenges associated with product label design here...

Expert Customer Service Can Make the Difference

Ordering Custom Product Labels is often a very challenging process, even for the experienced labels buyer. At Wizard Labels, we don't employ sales-people - we focus our efforts on having a customer service team with extensive experience in the product labels printing business. Read more here...

Why Don't My Labels Stick Properly To My Products?
We occasionally hear from customers who comment that their labels are not "sticking" properly to their product containers. The reasons for this can be quite diverse, but there are some things to explore if this happens to you. Read here for some tips and suggestions.
Weekly Specials - Who Do They Really Serve?

We’re all familiar with this marketing tactic, whether it be in retail stores or online businesses – the suggestion is that if you buy NOW you’ll save a bundle of money. Are they real, and if so who do they benefit? Read more..

Don't Rush Into Rush Fees

Isn't it curious that many companies offer a "RUSH" option, often at significant cost? We're not talking about shipping upgrades here (which is quite legitimate and has no impact on anyone else) - we're referring to an option to "jump the queue" - which we don't agree with and here's why...

Buying Custom Product Labels with Discounts and Coupons

While the world is full of special offers, we think they often create the wrong impression & reward the wrong people. We approach this issue differently - we believe in rewarding loyal customers rather than the "bait & switch" offers often found today. Read our unique approach to customer loyalty...

Free and Fast Shipping on Any Custom Product Label Order

It’s natural to want to receive any item that you order online as fast as humanly possible. The story is no different when it comes to ordering custom product labels. Delivery times for product labels vary dramatically from printer to printer, and can often cost vastly different amounts (depending on who you order from). Here at Wizard Labels, we offer free 2-day shipping on all label orders to anywhere in the 50 United States (and DC). Read more...

Plan for Change When You Design Custom Product Labels

Any successful business plans for the future and prepares for change. So why should your approach to your custom product labels be any different? It can be difficult to forecast your product label needs at times. If you factor in regulatory changes that need to be periodically made to product labels, it can become even more difficult. Luckily, we have a few tips and tricks to consider during the product label design and ordering process to help make your life easier. Read more...

Printing Multiple Labels for Single Product Package

Sometimes a product requires multiple labels, for example a front and a back label on the same bottle. If you're in this position, there are several things that can help you optimize your investment like the size of the labels, the shape of the container, and how you are going to apply the labels.

Product Label Design Artwork Bleeds

A bleed occurs anytime that your art is designed with a background color or pattern (i.e. anything other than a plain white background) that extends all the way to the edge of your label. In this case you should create your art so that the background actually extends BEYOND the constraints of the label.

How to Outline Fonts When Sending Label Artwork

"Live" fonts, or fonts that are editable, can cause problems when sending your artwork to the printers. When fonts are outlined using this method they are turned into vectorized artwork and can assure you no font problems when sending off your projects.

Remember Clear Space When Creating Labels

Clear Space is easily defined. If an image or text is too close to the finished edge of your product label it may inadvertently be trimmed off during the die-cutting process.

Embedding Linked Graphics in Your Product Label Artwork

Anytime that you use graphics that are imported into Adobe Illustrator from another program or when placing images from another saved file it is important that you embed the file into the new label artwork. This way, when you upload the label to Wizard labels, we get all the assets required to produce the highest quality label on your behalf.

Effective Label Design: Keep It Simple

Often the most effective product label is the simplest product label. When designing your label, keep in mind that it serves both your brand and informs your potential customer about your product. Keep your product label simple. Do not overwhelm or confuse your customers with too much complexity.

Product Labeling that Survives Outdoor Elements

When product labels need to survive the outdoors, you need to take into consideration the elements in which the product label will need to withstand. There are solutions to these challenges, but you need to think through the following ideas to make sure you select the right material.

Product Packaging and Its Effect on Product Labels

Your custom product label needs to align with your product packaging strategy. Not all packaging choices are conducive to an adhesive label. Think through your packaging and your product label design as a holistic project around how your product is going to travel through the market.

Raising the Status Quo for Quality Product Labels
Product Label Turnaround Time

Printing professional quality custom labels is a little more involved than clicking 'Print' on your desktop printer. But our standard 2-day production time is arguably the fastest in the industry. Also, depending on your location, shipping may actually happen overnight at no extra cost.

Printed Concept Product Label Proofs

Trying to visualize how a label design will look after it has been printed is not always as simple as looking at the design on a computer screen and assuming that the printed result will look identical. This is why we offer the option for you to order a 'Concept Proof' before your order goes into production. Learn now on how to best complete your ‘Concept Proof.’

Vape Labels and Thermal Transfer Printing

The common (and very unusual) thread between almost all vaping companies is the large variations in any given e-liquid line or product offering. More versions means more art files to deal with, which has an associated cost impact. We have a few suggestions that may make your life much easier.

Campaign Labels vs Stickers

Labels are intended to SELL something. Stickers are intended to SAY something. A custom product label informs the potential customer and carries your most precious asset - your brand. 

The False Economics of Labeling Costs

You need to consider the total cost of ownership of your product label. Don't drive down to the unit cost without considering waste (you ordered way more than you needed to drive the per unit cost down) or cash flow that you tie up in huge product label inventory. 

Stand Out at Farmers Market with Custom Product Labels

You can afford to have high-quality product labels that differentiate you at the farmer's market. Just because you are selling local does not mean you cannot look as professional as the global companies. Digital label printing allows you to affordably order lower quantities of professional product labels with short turnaround times.

Custom Product Labels: Tips and Tricks

Often, a customer submits a design and expects that no adjustments will need to be made, and that it is ready to print. This may be the case in many instances (re-ordering), factoring in even an extra day for potential changes that could be made can help immensely. Learn more tricks in this post.

The Importance of Printing Test Product Labels

If your label isn’t easy to read from your printer then there's a good chance our presses won't make a significant difference to the final product. As a general rule of thumb, printing your design on a desktop laser printer (at intended size) should reveal any obvious quality and readability issues. Don't expect our presses to magically create better quality and resolution if it doesn't exist in the artwork.

QR Codes: Do They Add Value To Custom Product Labels?

There are times when a QR code can be used effectively on a product label. You should consider the best size (not the size of a highway billboard), the placement (not on the back of a moving bus), and whether a QR code will add real value to the consumer experience (these instances are rare).

How To Get A Barcode For Your Custom Product Labels

In order to get a UPC code that will be accepted by retailers, you need to go through the proper steps to get an approved UPC code for your products. This is an intricate process that requires you to have a basic knowledge of the digits and bars that appear on your products - they aren’t random.

Should I Add Bar Codes on My Product Labels?

Without the barcode, the clerk would need to manually read price stickers and tally your purchases by hand - the way it used to be done - which was both time-consuming and error-prone. Put simply, if your products are sold where there are no checkout scanners then you probably won't need a UPC code.

Product Labels With Custom Shapes

We're exposed to many product labels and the majority on store shelves are common shapes (circles, squares, etc.), but you may want to create a product label that is custom-shaped. Learn the two main reasons why custom-shaped product labels are chosen and how to effectively order them. 

The Special Challenges of Labeling Small Products

When you wrap a label around something that’s small in circumference, the material has a natural tendency to “unravel” back to its normally flat position. Our Online Quoter has a choice of material called "White BOPP (Tight Mandrel)" specifically to address this problem, but there are many more tips you should know about labeling small products. 

Clear Product Labels - The Pros and Cons

Clear (transparent) product labels can be very effective in the right circumstances, but there are some significant pitfalls that need to be understood before assuming they will work on your specific products.

Custom Hot Sauce Labels: What You Need to Know

No matter how flavorful your hot sauce is, if it doesn't display a high quality product label then there is a very good chance that the consumer will pass it up in favor of a hot sauce with a more appealing presentation. Also, rarely do we see a hot sauce company with only one flavor of sauce. Here are things you need to know to ensure your flavor variations can be printed in the same run.

Matte or Glossy Product Labels: Choosing a Finish

The finish you choose really depends on the design of the custom label, the color scheme used, and the look that you're trying to achieve. But knowing the benefits and limitations of each finish ensures that you have a better handle of the effect your label will have on the consumer.

Demystifying Product Label Prices

At Wizard Labels, we believe that ordering product labels shouldn't be a confusing process. Let's quickly go over a few of the things that we do differently and set us apart from the rest of the label printing industry. Each step in our process makes getting high-quality product labels easier on you.

Chrome Product Labels = Extra Zing

Textured papers, gold foil, or raised lettering are very expensive when compared to most product labels. But the materials may not be suited to products where the container has a longer life or gets subjected to repeated handling. One material that can add both visual appeal and longevity is what we call Chrome BOPP.

Custom Labels For BBQ Sauce

BBQ sauce is one category where "the image is critical" when selling your products. But that’s not the only thing you should be concerned with. Remember that BBQ sauce is one of the most varied products for consumers and that it’s also one of the messiest products (with its contents almost always getting on your label).

Printing Custom Labels Using Variable Data

Variable data is not limited to such simple applications as altering a serial number for each product – it’s even possible to have different text or images inserted. This step just requires some up-front manipulation of the artwork and you’d need to provide the actual components to be inserted during the printing process. Read further to know how to get it done.

Multi-Version Digital Label Printing Saves Time and Money

Years ago, if you wanted to print different versions of the same product label, traditional printing would require different plates for each change. This added significant expense & setup time. Alter orders, maximize colors, and decrease pricing with versioning in digital printing.

Specialty Food Labels

So often, the quality of a food label directly affects how the consumer actually judges the quality of the food inside. With digital printing, you can not only combine brilliant images in your product labels, but you can also combine many "versions" of similar products into a single run, saving substantial money in the process. Specialty food labels can become a costly endeavor if a few things are not considered.

Nutraceutical Product Labels

In a growing industry like Nutraceuticals, the biggest variable in a customer’s choice of product is the product’s label. Here’s what you need to know about how to effectively use digital printing in order to stand out without succumbing to the perceived expenses of variation in labeled ingredients, information, and altering product size.

Custom Candle Labels

When it comes to custom candle label printing, we know that there are numerous choices for container materials, scents, and sizes. Whether the candles are small or large; in glass, plastic, or metal; we have a labeling material that will work for your candle product. We also want you to be informed on your decision, so here are some quick tips. 

Custom Labels For Beverages

When examining the enormous amount of choices in wine aisle, one must think: “what are some ways to stand out from the pack?” You should be informed about the pros and cons of adding "bling" to the product label (gold foil, embossing, multiple labels). With more knowledge about the effects (and cost), you’ll be able to brand your product better.

Custom Lip Balm Labels

Lip balms (like e-Cigarettes, which we’ve discussed in a previous blog post) have three big labeling variables that you should be aware of. Their flavor choices seem to be endless. They often come as promotional products. And, their small, cylindrical surface area requires special considerations. Now learn more about how to approach each variable.

Special Considerations For Bath and Body Label Printing

Bath product labels are exposed to water, steam, and various other environmental influences that would quite simply destroy a paper-based label in record time. The adverse impact of poor labeling on your brand should be obvious - which is why at Wizard Labels we use a special material for label printing. 

Custom Product Labels For e-Cigarettes and e-Liquid

Labeling e-Cigarettes may seem daunting because they come in so many flavors. But, more difficulties arise when you realize these products are also available in a range of nicotine strengths and alternative sizes. Learn here about “grouping” your labels in order to save time and money on one of the fastest growing products.

Application of Product Labels: The Rubber Meets the Road

A beautiful label can quickly be undermined by poor application. There are many factors that come into play when you apply your labels onto your product - so be sure you don't dive in the deep end without preparing properly first.  Here are some things to consider....

Product Labels: Paper or Plastic?

The material you choose may sometimes have an impact on the price the consumer pays for the product, but it’s important to realize “cost per label” is not the only factor you should consider. 

What Does Unwind Directions Mean with Product Labels?

Unwind Direction refers to the orientation of the labels as they come off the roll. It’s a small detail that affects the cost of your product label, the speed at which you receive your labels, and most importantly – how your product looks to the customer.

RGB vs CMYK – What??

With this post, you can begin to understand the challenges associated with making sure the artwork files you submit to a print-shop have been created using the CMYK method of color-creation rather than the RGB mode that your computer monitor uses. It’s an important step in the design that ensures your final product label looks as vibrant as you imagine it. 

The Need for Proper Artwork Files For Label Printing

A simple rule: the better the original artwork is, the better chance that the finished product will meet your expectations. But that extends far beyond just the final art of your label. The software tools you create your label in are not all created equal - and not all of them produce the same results. Here’s how to avoid errors in the tools you choose and the artwork you export.

What Size and Shape Should My Product Labels Be?

We could tell you the simple truth that the size of your label just “depends.” But, it’s beneficial for you to be as knowledgeable in your choice so you can receive a product label that you’re happy with. Here are some custom label tips that will help you navigate the big choices like size, design, and material.

Fractions Or Decimals? – How It Affects Label Printing

We discuss how in the USA, we use the “Imperial” system of measurement for most things. How does this affect the labeling business? Well, ALL other companies expect you to convert your fractions to decimals, but at Wizard Labels, we make BOTH fractions and decimals available to you.

Custom Labels For Tapered Containers – Quite the Challenge

If you plan to use tapered containers for your products (i.e. where the sides of the container aren't perfectly perpendicular), be aware that your label design project suddenly becomes more complicated. Read here for a detailed explanation of the challenge (and the solution).

How Should I Package My Product?

Your product label is the face of your brand and there are many factors that go into the decision of choosing a package that the label goes on. Here are some key points of consideration that Wizard Labels can help you with: presentation vs. utility, the container type, the container size, and the container’s surface. 

The Special Challenges of Product Label Design

There is much more that goes into designing a product label than size and shape. First, it all comes down to a balanced combination of presentation and usability. You also have to factor in the material your labels are printed on and how they’ll interact with not only the package, but how they will interact with the elements in their usable environment. 

Is Digital Label Printing Right For Me?

Digital printing isn’t your only option, but it is likely the best and easiest option for printing product labels for most small to medium businesses. In this post, you’ll learn more about your label printing options and how a product is delivered differently with “Desktop Printing,” “Flexo Printing” and “Digital Printing.”

Digital Label Printing Tips & More

We know that your products are more than just something that will look pretty and make some money. These products are a part of you; they’re your livelihood. It’s important to learn the basics of the Digital Label Printing Process, and the benefits as compared with the traditional printing process.

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