How to Use Custom Labels to Tell Your Story
A great label isn’t just practical—it’s personal. Share your brand’s story with small touches like:
- A tagline, such as “Made with love in [Your City].”
- Fun facts about your product, like “Grandma’s original recipe from 1932.”
- QR codes that link to a website or recipe ideas.
Adding personal details makes your jars memorable and builds a connection with your customers.
Choosing the Right Label Materials and Shapes
Your canning jar labels need to handle moisture, oils, and varying conditions while still looking great. Here’s a breakdown of the best materials for the job:
White BOPP Labels:
- Perfect for vibrant, waterproof designs that stand out.
- Ideal for jams, sauces, and pickles that require a durable, clean look.
Clear BOPP Labels:
- Great for showcasing the contents of your jar, allowing the vibrant colors of your products to shine through.
- Perfect for products like fruit preserves or honey where the jar itself is part of the appeal.
Chrome BOPP Labels:
- Adds a metallic, reflective finish for a bold, modern look.
- Works beautifully for high-end products like specialty sauces or syrups, creating a unique, eye-catching design that grabs attention on crowded shelves.
Kraft Paper Labels:
- Ideal for a rustic, handcrafted aesthetic that emphasizes a natural, local feel.
- Best for small-batch products like homemade jams or pickles.
Shapes and Sizes:
- Round Labels for Lids: Canning jar lid labels are ideal for adding quick details, like product names or batch numbers, while keeping the design simple and clean.
- Wrap-Around Labels: Best for detailed designs with plenty of information.
- Custom Shapes: Honeycomb patterns, fruit silhouettes, or mason jar outlines add a unique touch.
Ready to Create Labels That Sell?
Your jars are packed with amazing food—your labels should match that quality. Whether you’re selling at farmers markets or in local stores, custom labels make a lasting impression. Use durable materials, creative designs, and personal touches to make your jars shine on any shelf.
Wizard Labels creates custom canning jar labels that will stand out and help you sell more at farmers markets, retail shops and more. Let us know if you have any questions and we would be glad to help.