Custom Canning Jar Labels: Tips and Ideas


If you sell jams, pickles, or sauces in canning jars, the label can be your secret weapon.

A great label doesn’t just look good—it can help tell your story, attract customers, and even boost sales. Whether you’re setting up a booth at a farmers market or lining shelves in a local shop, your label is often the first impression your product makes.

Here are some creative tips and ideas to make your custom canning jar labels stand out while keeping things practical.

Label Ideas That Match the Food in Your Jars

Your labels should reflect what’s inside the jar. Here are some ideas for different types of food:

Jams and Jellies:

  • Use vibrant colors like red and purple to match the product’s look.
  • Add playful fruit illustrations for a fun, approachable vibe.
  • Consider a round label for the jar lid to keep the design compact and eye-catching.

Pickles and Ferments:

  • Opt for green tones or rustic designs to emphasize freshness.
  • Kraft paper labels give a natural, handcrafted feel.
  • Include quick serving suggestions, like “Perfect for sandwiches or charcuterie.”

Sauces and Salsas:

  • Go bold with bright fonts and spicy imagery to reflect the product’s flavor.
  • Use wrap-around labels to leave room for nutritional facts or recipes.
  • A clear label works well to show off chunky ingredients inside the jar.

Honey or Syrups:

  • Gold and brown tones complement these products beautifully.
  • Add unique shapes like a honeycomb design to tie the label to the product.

Setting the Scene: Booth and Shelf Ideas

Your label’s job doesn’t end on the jar—it works alongside your setup. Here’s how to create a cohesive look:

Farmers Market Booths:

  • Use props like small wooden crates to display your jars at different heights.
  • Group similar products (e.g., all jams together) with a sign featuring your logo or tagline.
  • Add a sample jar with a “Try Me” spoon for interactive customer engagement.

Retail Shelves:

  • Place your jars in neat rows with uniform labels for a clean, professional appearance.
  • Labels with bold fonts or bright designs help your jars stand out next to larger brands.
  • Consider small shelf tags with product information to catch a shopper’s eye.

How to Use Custom Labels to Tell Your Story

A great label isn’t just practical—it’s personal. Share your brand’s story with small touches like:

  • A tagline, such as “Made with love in [Your City].”
  • Fun facts about your product, like “Grandma’s original recipe from 1932.”
  • QR codes that link to a website or recipe ideas.

Adding personal details makes your jars memorable and builds a connection with your customers.

Choosing the Right Label Materials and Shapes

Your canning jar labels need to handle moisture, oils, and varying conditions while still looking great. Here’s a breakdown of the best materials for the job:

White BOPP Labels:

  • Perfect for vibrant, waterproof designs that stand out.
  • Ideal for jams, sauces, and pickles that require a durable, clean look.

Clear BOPP Labels:

  • Great for showcasing the contents of your jar, allowing the vibrant colors of your products to shine through.
  • Perfect for products like fruit preserves or honey where the jar itself is part of the appeal.

Chrome BOPP Labels:

  • Adds a metallic, reflective finish for a bold, modern look.
  • Works beautifully for high-end products like specialty sauces or syrups, creating a unique, eye-catching design that grabs attention on crowded shelves.

Kraft Paper Labels:

  • Ideal for a rustic, handcrafted aesthetic that emphasizes a natural, local feel.
  • Best for small-batch products like homemade jams or pickles.

Shapes and Sizes:

  • Round Labels for Lids: Canning jar lid labels are ideal for adding quick details, like product names or batch numbers, while keeping the design simple and clean.
  • Wrap-Around Labels: Best for detailed designs with plenty of information.
  • Custom Shapes: Honeycomb patterns, fruit silhouettes, or mason jar outlines add a unique touch.

Ready to Create Labels That Sell?

Your jars are packed with amazing food—your labels should match that quality. Whether you’re selling at farmers markets or in local stores, custom labels make a lasting impression. Use durable materials, creative designs, and personal touches to make your jars shine on any shelf.

Wizard Labels creates custom canning jar labels that will stand out and help you sell more at farmers markets, retail shops and more. Let us know if you have any questions and we would be glad to help.

FAQ: Everything About Custom Canning Jar Labels

What is the best way to label canning jars?

Clean the jars thoroughly to remove any dust or oil before applying the label. Use pressure-sensitive labels for easy application, as they stick securely without wrinkling. For best results, align the label from the center and press outward to avoid bubbles.

What size label fits on a mason jar?

The size depends on the jar. For standard mason jars:

  • Lid Labels: 2-2.5 inches in diameter.
  • Wrap-Around Labels: Typically 2 inches tall by 8 inches long.
    Always measure your jar’s surface to ensure the label fits perfectly.

How do you put a label on a jar?

Follow these steps:
1. Clean and dry the jar to remove any residue.
2. Start aligning the label at one edge, then press firmly while smoothing it out with your fingers or a squeegee.
3. Check for air bubbles and press them out as you go.

Are canning jar labels reusable?

Most labels aren’t reusable, especially adhesive ones. However, you can opt for non-adhesive labels or tags if you want something temporary.

Can I design personalized canning labels at home?

Yes! Many people start with canning jar printable labels, but professionally printed custom labels offer higher durability and a polished look.

How do I create labels designed for seasonal sales?

Choose colors and themes that match the season (e.g., red and green for winter, soft pastels for spring). Seasonal touches help your jars feel timely and boost appeal.