Customer Spotlight: Blended Collective Co.

This month, we're spotlighting Blended Collective Co., a brand that's become a household favorite for clean, hand-poured candles, room sprays, diffusers, and perfumes.

When founders Angie and Ashley first crossed paths while working at a community mental health center, candle-making was the furthest thing from their minds. That all changed with a single headache, leading them on a journey to create toxin-free, beautifully crafted products that bring both comfort and wellness into every space. Read on to learn how Blended Collective Co. was born, and how they've found success with custom product labels from Wizard Labels.

Q: Can you give us a brief description of your business and the types of products you offer?

“Hi! We’re Angie and Ashley, the heart and hands behind Blended Collective Co. We offer modern scented, hand poured candles, room sprays, diffusers, and perfume.”

Q: Can you tell us a little bit about your background?

“Our story began in 2013 at a community mental health center, where Ashley worked as a case manager and Angie as a therapist. The intensity of our work turned us from co-workers into close friends.

Our bond grew stronger over countless texts checking on each other and the families we served, car rides between home visits, and shared lunches from the local Chinese and Celina Wine Store. We soon realized we needed a creative outlet for our energy. Angie, who learned to sew from her grandmother, and Ashley, who had just picked up crocheting, decided to channel their creativity into making baby blankets, and thus, Blended Collective Co. was born.”

"One holiday season, our favorite candle company’s Merry Mistletoe scent left us with headaches, and a spill of a plug-in ate the finish off Angie’s dining room table. Frustrated but inspired, Ashley experimented with pouring soy candles while Angie wrestled with her seam ripper. The first candles didn’t impress us much, but a few nights later, Angie had a revelation. She told Ashley, “Those candles… I think we need to do that. I’m either going to do it with you or without you.” Ashley chose to join forces, and our first batch of candles came to life.

From that moment, we knew we wanted to be more than just a candle brand. Our journey was filled with learning and laughter, like when Angie spilled Lemon Bloom wax all over Ashley’s counter, leading to Ashley’s memorable, “Get out of my kitchen.” Since then, Ashley has poured every single candle we've made.
Our first launch featured 36 candles, some in wedding decorations from Angie’s wedding. We learned the ropes of the business through tiny vendor shows and managing orders on Facebook. Despite the challenges, our passion kept us going.

We now launch a seasonal collection five times a year, encompassing Winter, Spring, Summer, Fall, and Holiday. In addition to these collections, we maintain an 18-scent Signature Line in stock year-round.

In 2023, we produced a remarkable total of 9,048 products, a milestone we have already surpassed by July 2024. Our sales are primarily conducted through our website, our retail home location, and our highly anticipated seasonal "Sniff Event."

With a strong local following, we are now poised to expand our reach and explore new wholesale opportunities and customers across the United States.
This industry has empowered us to introduce clean ingredient products to a conscientious community dedicated to a sustainable future for themselves and their children. We are also passionate about recreating nostalgic memories through the power of scent.

Our commitment extends beyond being "just a brand." We consistently strive to leverage our local community awareness for positive impact, seeking every opportunity for fundraisers, gratitude projects, and giving back to our community."

Q: What do you love the most about what you do?

“We love the process of creating a new seasonal launch line, from picking out new scent profiles and “nailing” what we think our customer base will love. The creativity and buzz that comes along with a new line is what fuels us.

Our customers are at the heart of everything we do. We have formed genuine, meaningful friendships with other small business owners and our loyal customers, relationships that would not have been possible without our involvement in this community. The camaraderie and mutual support among fellow makers and supporters are unparalleled, as they truly understand both the challenges and triumphs we experience.”

Q: What do you love about working with Wizard Labels?

“Their FAST turnaround time and their consistent commitment to quality. As a small business, where both owners also work full time, sometimes we are working on projects until the last minute. I know I’ll get my order fast, and it will be exactly what we ordered. Their graphics department support is also fantastic. As someone who is not a graphic designer, they are always willing to help me out in figuring out exactly what we need.”

Q: What are your favorite label materials to use for your products and why?

"We LOVE the chrome bopp so we can get that shiny flair on our labels. It adds an extra element without increasing the cost too much. We also love the estate #9 paper when we are looking for a more vintage feel. "

Q: Anything else you would like to add that our small – medium size business owner customers might find interesting or helpful?

“”Our business mottos:

Head down, get back to work. No matter the competition or outside opinions, we focus on our business and keep pushing forward. Sometimes you have to put on blinders to the outside noise and do what your business does best.

Put your heart in the right place and the rest will follow. Small business ownership has its highs and lows. We stay true to our values, trusting that the right outcomes will follow.

Our children will inherit this earth! Sustainability is crucial to us. We encourage customers to return jars, recycle everything we can, and constantly seek the best eco-friendly practices.

Quality ingredients. We prioritize clean, high-quality ingredients, ensuring our candles honor our original purpose while remaining affordable for our customers."

Ready to have the same success as Blended Collective Co?

At Wizard Labels, we're committed to bringing your product label visions to life. Let us guide you through the process, and see your products soar off the shelves!

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