Designing Product Labels To The Correct Size

Label Sizing

The decision about what size your product labels should be is impossible for us to answe. There are many things that impact the final size including: intended content, regulatory needs, visual impact, and container the label is going onto. 

That said, there are a couple of critical points you should keep in mind when commencing the design project:

1. First, being a proudly all-American company, we work in inches (not millimeters or centimeters) – so your artwork files should be set up using imperial measurements. Also be aware that all commercial design software utilizes decimals when defining “parts of an inch”, so a label intended to be 3-3/4” by 6-3/8” would be set up in the software as 3.75 x 6.375. 

2. In order to keep our production processes as efficient as possible and to minimize time and cost to you, our online Quoting/Ordering system always rounds dimensions to the nearest 1/32” of an inch (0.031”) for all regular shapes (rectangles, circles, ovals, squares). It will also round all dimensions to 3 decimal places – again for the purposes of consistency and efficiency. So, if you enter (say) dimensions of 3.4198 x 5.674, the Quoter will automatically adjust those to 3.406 (which is 3-13/32) by 5.688 (or 5-11/16).

Those very subtle adjustments (which are in effect never more than 1/64” in either direction) are indiscernible to the human eye and they help us maintain our industry-leading turn-times and super-competitive pricing. The one exception is if you’re ordering a Special shape (e.g. a curved label or some other irregular outline) where the finished label has no normal height/width relationships – in such cases the Quoter will accept any dimensions you choose. 

If you need us to provide a template for them to work from, we’re happy to help. We can supply a starting template sized correctly and containing the appropriate die-line, bleed line, and clear space line, to make their life simpler – at no charge.

One last tip… be very careful using design templates from other label companies or container manufacturers. Unless the dimensions are very simple (e.g. 3 x 4) it’s quite possible that they won’t meet our needs (which after all are also your needs).