How to Get a Barcode for Your Custom Product Labels

man in a grocery store scanning a UPC with his phone on a custom product label

Getting a barcode for your custom product labels is essential for product tracking and sales. We'll guide you through obtaining a barcode, understanding GS1, placement tips, and design considerations.

Understanding Barcodes and GS1

What Is a Barcode?

A barcode is a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, used to identify products. These codes store product information and enable efficient inventory management and sales tracking.

The Importance of GS1

GS1 is the global standard for barcodes. Registering with GS1 ensures your barcodes are unique and recognized worldwide. GS1 standards help maintain consistency, accuracy, and interoperability across the supply chain.

Steps to Obtain a Barcode

Register with GS1

To get a unique barcode, you must register with GS1. Here’s how:

  • Visit the GS1 website: Start by visiting GS1’s official website. This is your primary source for obtaining a legitimate barcode.
  • Choose your membership plan: Select the appropriate membership plan based on your business size and needs. GS1 offers various packages, so pick one that aligns with your product range and future growth.
  • Provide product details: Enter details about your products, including the type and quantity. Accurate information ensures the correct generation of your company prefix and barcodes.
  • Receive your prefix: You’ll get a company prefix, a unique identifier that will be the base for your product barcodes.

After completing the registration, GS1 will assign a unique company prefix to your business. This prefix forms the foundation for creating individual product barcodes.

Generate Your Barcode

Once registered, you can generate barcodes using GS1's tools or compatible software. GS1 provides an easy-to-use platform for creating barcodes based on your company prefix and product numbers.

  • Use Barcode Software: Several software options, such as NiceLabel or BarTender, can help you design and print barcodes. These tools offer templates and customization options to fit your label design needs.
  • Check for Accuracy: Ensure your barcode is accurate and scannable. Test it with a barcode scanner to verify readability.

Designing Your Barcode Label

Key Design Tips

  • Size and Placement: Ensure the barcode is large enough to be scanned easily but not so large that it overshadows other label elements. A typical barcode size is 1.5 inches wide and 1 inch high.
  • Contrast: Use a high contrast between the barcode and the background for better scanability. Black bars on a white background are the standard and most reliable combination.
  • Quiet Zone: Leave space around the barcode to ensure it's easily read by scanners. This “quiet zone” should be at least 1/8 inch wide.

Material Considerations

  • Durability: Choose materials that can withstand your product's environment (e.g., moisture-resistant for food items). Durable labels prevent barcodes from becoming damaged and unreadable.
  • Print Quality: High-quality printing ensures the barcode is scannable. Poor print quality can lead to scanning errors and disruptions in the supply chain.

Where to Place Barcodes on Products

General Placement Guidelines

  • Flat Surfaces: Place barcodes on flat surfaces to ensure they can be easily scanned. Curved or uneven surfaces can distort the barcode.
  • Avoid Seams: Do not place barcodes on product seams or edges where they may be damaged or become unreadable.

Practical Tips for Barcode Placement

  • Primary Packaging: Place the barcode on the primary packaging, such as the box or bottle. This ensures it is visible at the point of sale.
  • Secondary Packaging: Also include barcodes on secondary packaging like cases or cartons. This helps in bulk inventory management and tracking.

Examples of Effective Barcode Placement

  • Food Labels: On the back or bottom of the package, ensuring it doesn’t interfere with branding or product information.
  • Clothing Tags: On the hangtag or price tag, making it easy to scan without damaging the product.

FAQs: Barcode Labels

What is GS1?

GS1 is the organization that sets global standards for barcodes, ensuring they are unique and universally recognized.

How do I register for a barcode?

You register for a barcode by joining GS1, providing your product details, and receiving a unique company prefix.

Where should I place the barcode on my product?

Place the barcode on flat surfaces, avoiding seams and edges, and ensure it’s easily scannable.

Final Thoughts

Obtaining a barcode for your custom product labels involves registering with GS1, designing a scannable label, and placing it correctly on your product. Follow these steps to ensure your products are ready for the market.
For more information and to create custom labels, visit Wizard Labels.