Packaging Trends: How Should I Package My Product in 2025?

Choosing the right packaging for your product isn’t just about putting something in a box or bottle anymore. In 2025, customers expect packaging that feels thoughtful, functional, and in tune with bigger trends like sustainability, minimalism, and user-friendly design.

Whether you’re working with candles, bath products, food, beverages, or cannabis, smart packaging decisions can help your product make the right first impression—and last beyond the first purchase.

Best Packaging Ideas by Industry

Candles

Candles are about sensory appeal—and smart packaging can extend that feeling from shelf to home.

Packaging ideas:

  • Glass jars with cork or wooden lids — natural materials that tie into eco-friendly brand messaging.
  • Tins for travel candles — lightweight, durable, and cost-effective for shipping or gifting.
  • Custom die-cut boxes — adding windows or embossing around scent themes like floral or earthy tones.

Tip: If selling at farmers’ markets or craft fairs, add a scent sticker to the lid so customers know what’s inside without opening.

Check out our custom candle labels.

 

Bath, Body & Beauty Products

Personal care buyers expect packaging to match modern “clean beauty” expectations—and make daily routines easier.

Packaging ideas:

  • Frosted airless pumps for serums — protects product from oxidation and keeps a sleek profile.
  • Recyclable aluminum tubes for hand creams — durable and eco-friendly.
  • Minimalist glass jars for body scrubs — sturdy, premium, and reusable.

Tip: If your products are scented, using opaque or tinted packaging helps preserve fragrance integrity longer.

Check out our custom bath & body labels.

Food Products

Food packaging needs to keep contents safe, fresh, and visually tempting.

Packaging ideas:

  • Kraft stand-up pouches for snacks or dry goods — eco-friendly and customizable with window options.
  • Reusable glass milk-style bottles for cold brews or juices — taps into retro and sustainable trends.
  • Vacuum-sealed packs for meats or perishable goods — extends shelf life while keeping the product visible.

Tip: If your product is artisanal (like jams or handmade pasta), use handwritten-style fonts or stamped logos on kraft materials to reinforce the handmade feel.

Check out our custom food labels.

Beer, Wine & Spirits

For alcoholic beverages, packaging often defines the entire first impression.

Packaging ideas:

  • Shrink sleeves on beer cans — gives 360-degree branding space for bold, colorful designs.
  • Wax-dipped tops for premium spirits — visually cues rarity and craftsmanship.
  • Custom gift boxes for wine or whiskey bottles — perfect for holiday releases or limited editions.

Tip: If targeting the gift market (especially for holidays), think beyond the bottle—packaging that feels “ready to gift” boosts appeal without adding extra steps for buyers.

Check out our custom beer, wine, & spirit labels.

Cannabis Products

Compliance isn’t optional—but branding still has plenty of room to shine.

Packaging ideas:

  • Soft-touch matte pouches with tamper seals — durable and tactile, great for edibles.
  • UV-protected glass jars for flower — keeps the product fresh while blocking damaging light.
  • Slim, child-resistant pop-top tubes for pre-rolls — compact, compliant, and discreet.

Tip: To build consumer trust, integrate lab testing QR codes directly onto your labels—transparency helps in a highly scrutinized industry.

Check out our custom cannabis labels.

Trends That Are Shaping Packaging Choices in 2025

  • Eco-Friendly Everything: Compostable bags, recyclable glass, biodegradable wraps are becoming must-haves.
  • Minimalism Still Rules: Clean designs, fewer words, focus on textures and materials.
  • Interactive Labels: QR codes that tell a story or give extra info are showing up across industries.
  • Function First: Easy-to-open, resealable, tamper-evident designs are now basic expectations.

Need Labels That Work as Hard as Your Packaging?

Choosing your packaging is a big decision—but the right label brings it all together. Whether you’re shipping cold brew to a farmers’ market or selling premium candles online, the label is where customers often connect first. Our custom product labels are made to fit your packaging needs—both in style and durability.

FAQs

What’s the best packaging for handmade candles?

Glass jars with minimal labels or recyclable cardboard boxes with a clean design are customer favorites right now.

What packaging trends are popular for skincare in 2025?

Soft-touch, recyclable tubes and refillable containers are leading the way, along with simple, clean label designs.

What materials are good for food packaging today?

Clear PET jars, compostable bags, and paper wraps are all popular—and they let customers see the freshness inside.

How do I choose a label that works with my packaging?

Think about where your product will live (refrigerator, shower, retail shelf) and choose label materials that resist moisture, oils, or temperature changes.

Is sustainable packaging really important to customers?

Yes—more than ever. Surveys show customers are willing to switch brands for more sustainable packaging options.