Should I Label Bath & Body Products Gluten Free?

Labeling bath and body products as gluten-free is not legally required, but it can help brands appeal to customers with celiac disease or gluten sensitivity. While gluten cannot be absorbed through the skin, some consumers actively look for gluten-free shampoo labels and skincare products due to allergies, sensitivities, or personal preferences.

If your products are gluten-free, adding this label could be a marketing advantage—but it’s important to understand the regulations, benefits, and potential risks.

Do Bath & Body Products Need Gluten-Free Labels?

There is no FDA requirement for labeling bath and body products as gluten-free. The FDA's gluten-free labeling regulations apply only to food, not cosmetics or personal care items. However, many brands choose to include gluten-free claims to attract health-conscious buyers and those with severe gluten intolerances.

Even though gluten cannot penetrate the skin, some consumers prefer gluten-free shampoos, lotions, and lip balms to avoid accidental ingestion, especially for products used near the mouth.

How to Determine if Your Product is Gluten Free

If you are considering labeling your bath and body products as gluten-free, follow these steps:

Check Ingredient Sources – Avoid wheat, barley, rye, and any derivatives like hydrolyzed wheat protein.
Confirm Supplier Certifications – Some raw ingredient suppliers provide gluten-free verification.
Prevent Cross-Contamination – If your facility also processes gluten-containing products, ensure proper cleaning protocols.
Verify With a Third-Party Certification – Organizations like the Gluten-Free Certification Organization (GFCO) provide trusted gluten-free seals.

Adding a gluten-free claim without verification can be misleading and could risk legal challenges.

Benefits of Labeling Bath & Body Products as Gluten Free

Appeals to Gluten-Sensitive Consumers
Many people with celiac disease or gluten intolerance prefer to avoid gluten in shampoos, body washes, and skincare products to prevent accidental exposure.
Expands Market Reach
Clearly labeling products as gluten-free helps brands stand out in a competitive market. Many consumers specifically look for gluten-free shampoo labels when shopping for personal care items.
Builds Consumer Trust
Transparency in ingredient sourcing and labeling increases brand credibility. If a product is free from gluten, listing it on the label reassures health-conscious shoppers.

Potential Downsides of Gluten-Free Labeling

Legal and Regulatory Risks
Since the FDA does not regulate gluten-free claims on non-food items, brands must ensure accuracy. Mislabeling could lead to consumer complaints or legal scrutiny.
Consumer Misconceptions
Because gluten cannot be absorbed through the skin, some dermatologists argue that gluten-free labeling on body products is unnecessary. However, demand remains high due to consumer perception.
Additional Testing Costs
Gluten-free certification may require additional testing and documentation, increasing production costs. Brands must weigh the benefits against the expense.

Should You Add Gluten-Free Labels to Shampoo and Skincare Products?

If you're considering gluten-free labeling, it's important to have clear, durable packaging that accurately represents your product. Thoughtfully designed shampoo labels can help communicate key ingredients and build trust with customers looking for transparency in their bath and body products.

Order My Custom Bath & Body Labels Now

FAQs

Why do some shampoos say "gluten-free"?

Some consumers with celiac disease or gluten sensitivities prefer gluten-free shampoo to avoid accidental ingestion, especially from products used near the mouth.

Can I label my product gluten-free?

Yes, but since the FDA does not regulate gluten-free claims for cosmetics, accuracy is crucial. Use certified gluten-free ingredients and prevent cross-contamination.

Are companies required to label bath and body products as gluten-free?

No, gluten-free labeling is optional for bath and body products. Unlike food, personal care items do not have FDA-regulated gluten-free standards.

Does gluten in skincare affect people with celiac disease?

Gluten cannot be absorbed through the skin. However, some individuals prefer to avoid it in products like lip balm, toothpaste, and shampoo to reduce accidental ingestion.

What are the benefits of gluten-free labeling on bath and body products?

It helps attract gluten-sensitive consumers, builds trust, and expands market reach. Many shoppers specifically search for gluten-free shampoo labels when buying personal care products.