2. Compliance and Regulatory Information
Many products—especially those in the food, beverage, and health industries—are required by law to include specific information on the packaging. This can include ingredients, nutritional values, allergen warnings, usage instructions, and more.
By dividing this information across multiple labels, you can meet compliance requirements without overwhelming the customer with too much text on a single label.
With multiple custom labels, you can keep the front of the product visually appealing while tucking important regulatory information onto a secondary label. This ensures that your product remains compliant and customer-friendly at the same time.
3. Enhancing the Unboxing Experience
Using multiple labels isn’t just about meeting legal requirements; it can also enhance the customer experience. In an era where custom product packaging plays a huge role in branding, many companies are investing in the unboxing experience.
One way to make the unboxing experience more memorable is by using multiple labels to deliver messaging or branding across different surfaces of the package.
For instance, a product package for a luxury candle might feature a main label on the jar itself, and an additional label inside the packaging with brand messaging or care instructions. These little touches can add to the overall customer experience and increase brand loyalty.
4. Maximizing Branding Opportunities
Your product package is valuable real estate. By using more than one label, you maximize your branding opportunities. This allows you to promote your brand and include additional visuals or messaging without compromising on space.
For example, while one label can highlight your logo and product name, another could be used for promotional elements like slogans, QR codes leading to your website, or even social media handles. This approach lets your labels work harder for you, reinforcing your brand across multiple touchpoints.