Printing Multiple Labels for a Single Product Package

When it comes to custom product packaging, many brands face a common challenge: how to make a product package stand out on crowded shelves. One effective solution is using multiple labels on a single product package.
Whether it's for design flexibility, branding purposes, or conveying essential information, printing multiple labels can give your product the edge it needs to catch the consumer's eye.
In this blog, we'll explore why using multiple custom labels on one product package can enhance your brand's presentation, and we’ll discuss how to approach the label print process for optimal results.

Why Use Multiple Labels on a Single Product Package?

Using more than one label on a product may seem unnecessary at first, but it can actually provide several advantages. Let's dive into the key reasons why many companies are opting for this approach in their custom product packaging.

1. Design Flexibility

One of the biggest advantages of printing multiple labels is that it gives you more creative freedom. With a front and back label, for instance, you can focus one side on branding—highlighting your logo, tagline, and product name—while the other side provides essential information like ingredients, instructions, or nutritional facts.

This two-label approach allows each label to serve a specific purpose without cluttering the design.
For example, consider a beverage bottle. A small front label might feature a striking logo and product name, while a larger back label includes detailed nutritional information, ingredients, and a UPC code.

Breaking up this information across different labels helps maintain an attractive, clean appearance while still providing all the necessary details.

2. Compliance and Regulatory Information

Many products—especially those in the food, beverage, and health industries—are required by law to include specific information on the packaging. This can include ingredients, nutritional values, allergen warnings, usage instructions, and more.
By dividing this information across multiple labels, you can meet compliance requirements without overwhelming the customer with too much text on a single label.
With multiple custom labels, you can keep the front of the product visually appealing while tucking important regulatory information onto a secondary label. This ensures that your product remains compliant and customer-friendly at the same time.

3. Enhancing the Unboxing Experience

Using multiple labels isn’t just about meeting legal requirements; it can also enhance the customer experience. In an era where custom product packaging plays a huge role in branding, many companies are investing in the unboxing experience.
One way to make the unboxing experience more memorable is by using multiple labels to deliver messaging or branding across different surfaces of the package.
For instance, a product package for a luxury candle might feature a main label on the jar itself, and an additional label inside the packaging with brand messaging or care instructions. These little touches can add to the overall customer experience and increase brand loyalty.

4. Maximizing Branding Opportunities

Your product package is valuable real estate. By using more than one label, you maximize your branding opportunities. This allows you to promote your brand and include additional visuals or messaging without compromising on space.
For example, while one label can highlight your logo and product name, another could be used for promotional elements like slogans, QR codes leading to your website, or even social media handles. This approach lets your labels work harder for you, reinforcing your brand across multiple touchpoints.

Practical Tips for Printing Multiple Labels

If you're considering using multiple labels on a single product package, there are a few things to keep in mind. Let's explore some best practices to ensure your labels printing process is seamless and effective.

1. Coordinate Your Designs

When using multiple labels, it’s important that they look cohesive and complement each other. While each label might have a specific function—branding on the front, product details on the back—they should still feel like part of the same design system.

Consistency in font, color scheme, and design elements is key to creating a visually appealing product.

For example, if your product has a modern, minimalist front label, make sure the back label follows suit. Avoid adding clashing elements or fonts that disrupt the overall aesthetic.

2. Choose the Right Materials for Your Labels

When it comes to label print materials, it’s important to choose the right type for both appearance and durability. For instance, if your product will be stored in the refrigerator or freezer, you’ll need materials that can withstand moisture and cold without peeling.
Alternatively, if your product will be exposed to heat or oil, make sure to choose a label material like White BOPP that resists these conditions.
You can even mix materials—using a clear label on the front for a sleek, minimalist look, and a white or matte label on the back for legibility and durability. The key is to choose materials that work well with the product’s intended environment.

3. Plan for the Shape and Size of Your Product

Different packaging shapes may require different label shapes or sizes. Whether you’re labeling a round bottle, square box, or an irregularly shaped container, the dimensions of your product should guide the design and placement of the labels.
For round bottles or jars, ensure that your labels don’t overlap or wrinkle. For flat surfaces, make sure the labels fit cleanly and that there’s enough room for the information you need to include.
Properly sizing your labels will give your product a professional appearance while minimizing waste during the labels printing process.

4. Test Before Committing to Bulk Orders

Before you order a large number of custom labels, always test the label print on your actual product. Check how the labels look when applied and ensure that they stick properly and fit the packaging well.

This step helps avoid costly mistakes, such as labels peeling off or designs that don’t align correctly with the product’s shape.

How to Make the Most of Your Custom Labels

When creating multiple custom labels for a single product package, always remember that consistency is key. Your labels should work together to tell the story of your brand while delivering the information customers need. Keep these tips in mind for maximum impact:

  • Stay on Brand: Make sure that all labels reflect your brand’s colors, fonts, and tone of voice.
  • Keep it Simple: Avoid overcrowding any single label with too much information. Spread it out evenly across multiple labels so that the design remains clean and easy to read.
  • Focus on Durability: Choose materials that will stand up to the product’s environment—whether that’s heat, cold, or exposure to moisture.

Final Thoughts on Printing Multiple Labels for a Single Product Package

Using multiple labels on a single product package is a smart way to enhance branding, provide more information, and improve the overall appearance of your product.

By carefully planning your custom labels and labels printing process, you can create packaging that not only stands out on the shelf but also meets all regulatory requirements.

Whether you’re looking to boost the customer experience or simply make your product more visually appealing, multiple labels give you the flexibility to achieve those goals. Ready to get started? Contact Wizard Labels for expert help with all your label print needs!

FAQ: Printing Multiple Labels for a Single Product Package

Why use multiple labels on a single product package?

Using multiple labels on a single product package allows for more design flexibility and better organization of information. You can dedicate one label to branding and aesthetics, while another can provide essential information like ingredients, nutritional facts, or compliance details. This keeps your packaging looking clean and professional, while still ensuring you meet regulatory requirements.

What types of products benefit from multiple custom labels?

Products with complex packaging or those that need to display a lot of information benefit most from multiple labels. This is common in industries like food and beverage, health and beauty, and nutraceuticals.
For example, a beverage might have one label for the logo and branding, and another on the back for nutritional information and ingredients.

Can I use different materials for each label on the same product?

Yes! You can choose different materials for each label, depending on the purpose. For example, you can use a clear label on the front to showcase the product and a White BOPP label on the back for legibility and durability. Mixing materials can enhance both the visual appeal and functionality of your packaging.

How do I avoid air bubbles when applying multiple labels?

Air bubbles can be a challenge, especially on curved surfaces. To avoid this, make sure the surface of your product is clean and smooth before applying the labels.
Testing the application process on a small batch before committing to a full run can also help you spot and fix any issues before the labels are applied in bulk.

Should I test labels before placing a large order?

Absolutely! Testing your labels on the actual product is critical to making sure everything looks and fits properly.
This allows you to verify how well the labels adhere, check the design placement, and confirm that the materials hold up in different environments (such as refrigeration or exposure to moisture). Testing helps prevent costly mistakes before a full production run.