Customer Spotlight: Sierra Cider

Nestled in the picturesque Sierra Nevada foothills, Sierra Cider is more than just a craft cidery—it’s a destination where tradition meets innovation. Born from a dream of farm life during the COVID era, Sierra Cider has grown into a thriving business that blends locally sourced apples with creative flavors to produce small-batch, artisanal ciders.

With a charming tasting room, a family-friendly orchard, and a commitment to quality, their ciders are as refreshing as the experience they offer. As they continue to expand with new seasonal releases and plans for canned offerings, Wizard Labels is proud to support their journey with durable, vibrant, high-quality labels that bring their brand to life.

Q: How would you describe your brand and the products you offer?

A: “Sierra Cider is a craft cider winery rooted in the heart of the Sierra Nevada foothills. We specialize in producing small-batch, artisanal ciders using locally sourced apples and innovative flavor profiles. Our products blend tradition with creativity, offering a refreshing, high-quality experience to our customers.

In addition to our ciders, we proudly operate a welcoming tasting room, where guests can enjoy our full range of products in a picturesque orchard setting, with tons of family activities, a petting zoo, markets, and events.”

Q: Tell us a little about your journey. When did you start Sierra Cider, and what drives your passion in this industry?

A: "Sierra Cider was a COVID decision! We were working from home and thought “Wouldn’t it be nice if we were on a farm?” We found an orchard for sale and we brought our passion for cider and our experience in marketing."

Q: How does your packaging reflect your brand’s identity?

A: “Our bottles are the size of wine bottles and have the rustic charm of a Grolsch-style resealable flip cap. Then our labels have a modern feel reflecting the balance between tradition and innovation that defines our ciders. Each label features one main vibrant color that celebrates the uniqueness of that flavor.”

Q: Which products do you order from Wizard Labels and why did you choose Wizard for your labels?

A: "We order all our 4”x5” labels on the Estate #8 white paper. We chose Wizard Labels for their fast turnaround times and the flexibility they offer in accommodating small batch sizes, which is essential for our seasonal and specialty ciders which require a lot of last-minute decision-making."

Q: What feedback have you received on your packaging?

A: "Customers often praise our packaging for its eye-catching design and high-end feel. Many have commented that the labels perfectly capture the essence of our brand and add to the overall experience of enjoying our ciders."

Q: What advice would you give to others choosing labels for the first time?

A: "For businesses selecting labels for the first time, prioritize quality and durability. Ensure your labels not only look great but also stand up to various conditions, such as moisture and temperature changes. Partner with a company that communicates! We have a few people at Wizard Labels who have acted more like concierges than customer support."

Q: What’s next for Sierra Cider? Any new products you’re working on?

A: “Sierra Cider is gearing up to launch new seasonal flavors and limited-edition blends to surprise and delight our customers. Additionally, we’re working towards offering our ciders in cans for local bars and restaurants.”

Custom Labels That Make Your Brand Shine

At Wizard Labels, we help bring your brand to life with high-quality custom labels. Just like Sierra Cider, you can create packaging that reflects your unique identity and captures customers’ attention. Contact Us today to get started!

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