People aren’t buying lip balm on autopilot anymore. They’re reading ingredients, checking claims, and choosing brands that reflect their values. Whether you’re launching a new product or refining an existing one, what you offer—and how you label it—can make or break the sale.
Here’s what’s trending in chapsticks right now, and how your lip balm labels can do more than stick—they can sell.
The days of “just moisturizing” are over. Lip balm buyers are shopping with intent, and the formulas winning shelf space offer:
Labels play a major role here—consumers want to see these benefits clearly. If it solves a problem, say so, and make it legible at a glance.
According to recent search and product data, chapstick shoppers are actively seeking:
If you’re formulating around these values, your custom labels should highlight them. Make “clean beauty” a core part of your layout—not just an afterthought.
Old favorites still work—vanilla, raspberry, and mint—but smart brands are rotating in:
Limited editions work best with customized labels that allow small runs, fast changes, and SKU variety without massive overhead.
A growing segment of shoppers is looking for overnight lip care. These are often heavier, non-SPF balms designed for deep hydration, recovery, and repair. Pair that functionality with a visual difference—darker packaging, nighttime cues—and you’ve got a new SKU opportunity.
Use your lipbalm labels to differentiate clearly: this is for bedtime, not beach day.
For most standard 0.15 oz twist-up tubes, the typical label size we recommend is around 2.125” x 2.125”. That’s the standard chapstick label size you’ll want to work with.
When creating custom lip balm packaging, don’t overlook:
Wizard Labels offers lip balm labels specifically designed for these formats—with no peeling, bubbling, or fading. Take a look at our free lip balm label template here.
Some brands moving fast in 2025:
These brands win by aligning formulas with packaging—and using customized labels that communicate their difference in seconds.
One example we love: Serious Lip Balm, a natural lip balm company based in central Illinois, puts playful, unexpected quotes—like one from Dolly Parton—on their labels. It’s a clever way to spark a smile, stand out on the shelf, and turn each tube into a gift someone actually wants to share.
Want to build the same kind of traction? Start here:
Smart packaging doesn’t need to be flashy—it just needs to say something meaningful in a small amount of space.
If you’re planning a lip balm launch that focuses on standout ingredients, functional benefits, or seasonal blends, the right label can help make that clear from the first glance.
Our lip balm labels are built to handle curved surfaces, short-run flexibility, and real-world use—so your product looks sharp before the cap even comes off.
SPF balms, overnight repair formulas, and clean-label vegan products are leading 2025’s lip balm trends.
The typical label size is 2.125” x 2.125”—standard for a 0.15 oz twist-up lip balm tube.
Yes—search and sales data confirm growing demand for clean, ethical formulas with transparent labels.
You can use a common template, but tweak the variant name and color to differentiate SKUs while staying on-brand.
A flexible film or strong adhesive paper with matte finish usually performs best on paperboard. We recommend our BOPP Plastic with Tight Mandrel Adhesive.
Yes—our labels are built for oil and moisture resistance, perfect for pocket-size, high-touch formats like lip balm.
Labeling lip balm isn’t just about picking a size—it’s about getting the material, finish, layout, and fit right for curved, high-touch packaging.
If you’re designing from scratch or updating an existing product, check out our full breakdown on how to create custom lip balm labels. It covers dimensions, compliance, print tips, and more.
