Material Guide
The foundation of a professionally presented product starts with a top-notch label. Whether you sell your products online or in physical stores, the label is one of the initial elements that catches everyone’s attention. Choosing the appropriate label material for your product involves considering factors such as longevity, eco-friendliness, design versatility, and more. At Wizard Labels, all our materials are obtained domestically, and orders are manufactured in our facilities, ensuring unwavering quality. Discover the array of label materials offered by Wizard Labels for further details.
Eco-Friendly Paper Labels
Give your products an earthy look and feel with sustainable paper labels. For a rustic handmade look, go with Kraft Paper, made of 100% post-consumer waste (PCW) and is designed to work through both inkjet and laser printers. Bright White Felt makes an excellent choice for a smooth, upscale feel that provides good print integrity and color reproduction.
Varieties:
Kraft Paper Labels
For a rustic, handmade look
Bright White Felt
Soft and vibrant
Estate Paper Labels
If you’re looking to print wine labels or beer labels, Estate paper is an ideal choice. Estate #9 is a popular option with a creamy/buff-colored paper stock and a subtle textured finish that adds a very attractive “antique” look. Estate #8 (white) paper is very similar to the Estate #9 in usage, but the paper is smoother, and white instead of cream-colored.
Varieties:
Cream Estate Paper
Gives a vintage feel
White Estate Paper
Exudes elegance
White BOPP (Plastic – Permanent Adhesive) – By far the most commonly used material in our collection. It’s a thin white polypropylene film (commonly referred to as BOPP in the printing industry) that is impervious to almost any punishment and looks beautiful on your products. It delivers eye-popping color and image crispness that can’t be beat.
White BOPP (Tight Mandrel Adhesive) – This material has the same construction and visual properties as the standard White BOPP, but it has a special (more aggressive) adhesive designed to achieve a better bond on small-diameter products (such as lip balm sticks or very small bottles) where the label is intended to wrap around the product. The vast majority of containers do not need this level of adhesion and the standard White BOPP should normally be used unless the application justifies it. We can help you decide the most appropriate material if necessary.
White BOPP (Removable Adhesive) – Most of our materials feature permanent adhesives – because most products need labels that will survive prolonged use. However, if you need a more ‘temporary’ label or sticker that can be more readily removed, our White Removable material has a special adhesive to make removal much easier.
White BOPP (Plastic – clear PET liner) – Identical characteristics to the standard Permanent White BOPP, but the labels are produced on a clear PET liner (not paper) – which is most suitable for high-speed mechanical applicator lines. Please ensure your label-application facility can handle this type of liner before ordering, as it can cause problems if the machinery is not compatible.
Clear BOPP (on Paper liner – Permanent Adhesive) – Exactly as it sounds, this is a transparent polypropylene film that is perfect for the ‘no label’ look, allowing the product itself to show through. It does require a little more care when designing, as strong background colors can have unexpected impacts on the result. We can help you decide whether this is the best option for your products.
100% post-consumer waste (PCW) Recycled Natural Kraft has the coloring and consistency of a brown paper grocery bag and is designed to work through both inkjet and laser printers. Recycled Natural Kraft gives a rustic or “earthy” look for label applications. Perfect for candle labeling, art, crafts, gourmet foods, or on any label requiring a unique appearance. 100% PCW products are made with reused material and include imperfections in the paper that may be visible. This paper is top coated and optimized for HP Indigo Presses.
Bright white premium facestock with a felt finish that provides good print integrity and colorreproduction. Featuring 30% post consumer waste content making it an excellent choice for eco-friendly applications. It is FSC® and Green Seal certified.
Estate #9 Paper (Cream) – If you’re looking to print wine labels or beer labels, the Estate #9 material is a very popular option. This creamy/buff-colored paper stock features a subtle textured finish, adding an attractive ”antique” look. While this material is often used for wine and beer and other short-lived products, it may not be the best choice for products that are exposed to extreme environmental conditions for long periods of time (i.e. bath & body products), or bottles and containers with a highly curved surface.
Estate #8 Paper (White) – Very similar to the Estate #9 in usage, but is white with a smoother texture and vellum finish.