100% post-consumer waste (PCW) Recycled Natural Kraft has the coloring and consistency of a brown paper grocery bag. Recycled Natural Kraft gives a rustic or “earthy” look for label applications. Perfect for candle labeling, art, crafts, gourmet foods, or on any label requiring a unique appearance. 100% PCWproducts are made with reused material and include imperfections in the paper that may be visible.