Pressure-Sensitive Labels: The Versatile Solution for Modern Packaging


Pressure-sensitive labels (PSLs), also known as self-adhesive labels, are a cornerstone in the packaging world. They adhere to surfaces with light pressure, no heat or water needed. This simple application process makes them a flexible, reliable choice for labeling everything from gourmet foods to health and beauty products.

What Are Pressure-Sensitive Labels?

A pressure-sensitive label is made up of three basic layers:

  • Facestock – The top layer displaying the printed information, which can be made from paper, film, or foil.
  • Adhesive Layer – A pressure-activated adhesive that bonds to the product’s surface.
  • Release Liner – A backing sheet that keeps the adhesive protected until it's applied.

Self-adhesive labels stick to containers simply by pressing them on, making them ideal for both hand-application and automated production lines.

arbos cheese dip containers with custom labels

Why Choose Pressure-Sensitive Labels?

  • Easy Application – No heat, water, or complex equipment needed. Just peel and press.
  • Flexible Surfaces – Works on glass, plastic, metal, cardboard, and more.
  • Customizable – Offered in a wide variety of shapes, sizes, materials, and finishes.
  • Durable – Available in waterproof, oil-resistant, and temperature-tolerant materials.
  • Cost-Efficient – Faster production and reduced labor compared to other labeling methods.

Industries That Rely on Pressure-Sensitive Labels

Pressure-sensitive labeling is used across many industries for its reliability and efficiency:

  • Food Labels – Ideal for bottles, jars, and pouches with a variety of packaging shapes and sizes.
  • Wine & Spirits Labels – Cleanly wraps around glass bottles while resisting moisture and handling.
  • Health & Beauty Labels – Smooth, elegant finishes perfect for cosmetics, creams, and personal care products.
  • Nutraceutical & Supplement Labels – Pressure-sensitive labels that hold up under handling, storage, and shipping.
  • Candle Labels – Strong adhesion on glass or tin, even in varying temperature environments.

Each industry benefits from custom pressure-sensitive labels that combine appearance, durability, and flexibility.

clerstory body oil bottles with custom labels

Custom Pressure-Sensitive Labels: Built for Your Brand

At Wizard Labels, we specialize in custom pressure-sensitive labels built around your specific needs. Whether you need clear labels for a minimalist look, metallic for a premium feel, or estate paper for an artisanal vibe, we can cut and print to your exact specifications.

We also offer a full range of custom self-adhesive labels to fit any product, container, or branding vision.

Ordering Pressure-Sensitive Labels Made Easy

Here’s how it works:

  1. Choose your material and finish – White BOPP, clear BOPP, metallic, estate paper, and more.
  2. Select your shape and size – Standard or completely custom.
  3. Upload your artwork – We’ll send you a digital proof for approval.
  4. We print and deliver – Your labels are produced using high-quality digital printing and shipped quickly.

Need help deciding? Our team can walk you through selecting the best custom self-adhesive labels for your project.

FAQs

What is a pressure-sensitive label?

A pressure-sensitive label is a self-adhesive label that sticks to a surface with just light pressure—no heat or water needed.

Are pressure-sensitive labels the same as self-adhesive labels?

Yes. Pressure-sensitive labels and self-adhesive labels refer to the same technology.

What types of products use pressure-sensitive labels?

They’re used for food packaging, beverage bottles, cosmetics, supplements, candles, cleaning products, and more.

What are the advantages of custom pressure-sensitive labels?

Custom pressure-sensitive labels give you design flexibility, material choices, strong adhesion, and durability across a wide range of uses.

Can you create custom shapes and finishes for pressure-sensitive labels?

Absolutely. We offer custom cutting (no dies needed) and a variety of finishes like matte, gloss, soft-touch, and metallic.

What surfaces do pressure-sensitive labels adhere to?

They adhere well to glass, plastic, metals, paperboard, and coated or uncoated surfaces.

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