Weatherproof & Waterproof Product Labels

There are unique challenges to consider when designing custom product labels for wet and/or humid environments. When planning a product for household use, you can make certain calculated assumptions about the environment and manner in which the product will be used.

Consider the environments in which your product will be used when choosing a label material

Whether your product is designed for use in a damp indoor environment or outdoors, choosing a proper label material is crucial to the longevity and consistent presentation of the label. For example, consider a bottle of sunscreen. Over the life of the product, the label and packaging will likely be exposed to water, heat from the sun, the inside of a beach bag full of sand, the lotion itself, as well as the normal act of squeezing the bottle. This is one reason the standard material that we use at Wizard Labels is a specially created labeling material called BOPP (Biaxially Oriented Polypropylene). Being a form of plastic, the labels are impervious to moisture or other corruption, and will more effectively adhere to your products as the temperature and other elements fluctuate.

Make sure that you have your containers and packaging before designing the label

There are virtually unlimited options when it comes to choosing containers and packaging for your product. The truth is some containers and self-adhesive labels are not always a match made in heaven. There are many containers that are a complete nightmare when attempting to apply a product label.

Choosing packaging that allows the entire label to properly adhere to the container surface can mean the difference between the label still being on the product after a few uses or not. As we all know, once a label starts to peel, it's only a matter of time before it comes off the packaging or worse, begins to deteriorate and look unattractive. During your product label design process, we recommend having the product packaging in your possession so that you can test a few different label designs and shapes. Which brings us to our final point.

Draw or print a test label shape for your product packaging before placing your order

Printing your preliminary label design on a desktop laser printer (at its actual size) should reveal obvious issues in following the shape of the container, as well as resolution quality and readability issues. Hand-cutting the printed test label to final size and applying it your product is an excellent way to check that your design works in real life and fits the product properly. If you notice a potential issue with the label's ability to conform to the containers, you can make adjustments in real time. Better to make the effort to check all these items BEFORE we print thousands of them for you and discover they don't fit or look right.

Request a free sample pack to see examples of our work.