Bath and Body products have unusual challenges that deserve special consideration when labeling them. Firstly, such products are typically long-lasting (i.e. the consumer uses a small amount regularly rather than emptying a full container into a food recipe for instance). This longevity means the products are subjected to high levels of abuse.
The Harsh Life of Bath and Body Product Labels
Labels for bath and body products are exposed to water, steam, and various other environmental influences that would quite simply destroy a paper-based label in record time. Body lotions and the like are handled by consumers who already have the oily formulation on their hands - which once again is not good for a paper product label.
While the products may look good on the retail shelf, who wants to continue using a product where the label is falling apart. Would you want your products to look like that after just a few uses? The adverse impact of poor labeling on your brand should be obvious - which is why at Wizard Labels we use BOPP material for label printing. This is a Polypropylene (plastic) film which offers unbeatable protection and longevity for your products, and BOPP label printing can't be matched for visual quality.
If you walk down the shampoo or lotion aisle at your local market, you'll notice very few paper labels
The Digital Advantage For Product Labels
Multiple flavors or fragrances for your product lines? No problem - with our leading-edge Digital printing presses you can combine many variations (we call them "versions") into a single run, thereby saving lots of money when compared to traditional printing methods. Rather than sticking secondary product labels on to differentiate your 8oz Bergamot hand lotion from the Pomegranate, why not design completely different custom product label for each unique offering and simply order a few hundred of each? Why sit on large supplies of labels for bath and body products you may never need, or that suddenly become unusable due to some minor ingredient or regulatory change?
As long as all of your packaging and labels are the same size, we can print multiple different designs in a single run
For example, if your order is for a total of 2,500 product labels spread across 5 different versions, you might want 1,000 of one version, 500 each of the next two versions and 250 each for the remaining two versions (or some other logical breakdown to suit your business needs). We can usually be quite flexible in this way, but there are some practical implications if the quantities are completely randomized with no logical groupings. For example, asking for one version of 275 product labels and another of 225 makes the production process more complicated, and may involve significant waste as well - which is something we try to avoid if possible to minimize our environmental impact.
Why is this important? - because we print multiple versions side-by-side across the raw material, so having equal numbers wherever practicable is much more efficient in every way. Does that mean all versions need to be the same quantity?- no... just that we may want to work with you and even some of them out if possible. This usually only becomes necessary when we receive an order for many versions and the specific quantities are likely to create unnecessary waste (or extra time to break down in production). In such cases, we'll reach out and see if there's an acceptable compromise.