There are a number of factors that directly affect a product’s label. We refer to these as the “special challenges of label design”. Some of these factors are obvious, such as your product’s package size and shape. However, there is much more that goes into designing a product label than those two factors. In the following posts, we’re going to explain how the following factors can and should directly affect the development and design of your product label. These factors are represented in the following questions that we’ll be asking ourselves:
How Should I Package My Product?
Not only does the product itself affect the packaging, but a number of other factors as well. In the end, it all comes down to a balanced combination of presentation and usability (which we will dive deeper into in the very next post.)
What Size And Shape Should My Product Labels Be?
This is certainly not an uncommon question that we get asked. Sadly, it’s not a simple one to answer. There is no such thing as a “standard size” label for any product – it is driven largely by a variety of factors that only you have the required knowledge of.
What Material Will My Product Labels Be Printed On?
The material that you to print your labels on is determined by a number of factors ranging from the product packaging, to the end use of the product.
As you can see, these are all questions that need to be answered before we get into the actual printing and application of the labels. So, let's start answering them!