The magic began in 2003 when Wizard Labels' founder, Steve Smith, co-launched a revolutionary method for ordering custom labels online. An act of technological wizardry at the time, it dispelled the myth that professional product labels were too complicated to be offered through self-service online ordering. Steve and his business partner sold that ground-breaking company some years later and went their separate ways into quite different career paths. Then, in early 2013, Steve joined with a couple of the best-known faces in the digital label world and launched Wizard Labels as the next generation of online label printing companies.
During the process, we’ve focused on achieving further distinctions: industry-leading print technology, family-like customer service, and prices that allow even the smallest business to compete with the biggest brands on the store shelves.
We've invested heavily in the latest digital printing technologies that deliver professional product labels at even the shortest run lengths. This allows us to simplify the custom label experience, offering it to anyone who wants to bring their product to market with the same quality as the big guys. We'll give you the convenience of online ordering plus the comfort of knowing you're working with custom label professionals who have peerless reputations in the industry.
Here's a short (41-second) video of one of our HP-Indigo WS6800's and the inline die-cutting/finishing press in action. As you can see, this is no desktop printer - each of these beasts costs well over a million dollars and represents the state of the art in digital label printing.