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About Wizard Labels

The magic began in 2013 when Wizard Labels' founders, Steve Smith and Jay Dollries, co-launched a revolutionary method for ordering custom labels online. As two of the earliest adopters of digital technology to print product labels, their unique combination of technical skills and leading-edge innovation was a perfect match to deliver high-quality product labels in the fastest time possible.

Here's a link to an article in Label & Narrow Web magazine published a few years ago that explains the genesis of Wizard labels in more detail.

Since opening the virtual doors in 2013, we've achieved some remarkable milestones and recognition, some of which follow:

  • May 2013 - Label printing industry veterans Steve Smith (former president and co-owner of Lightning Labels) and Jay Dollries (president/CEO of Innovative Labeling Solutions) join to launch Wizard Labels. An exclusive cross-ownership structure creates an innovative online business model, and a new approach to ordering and producing custom product labels.

  • September 2015 - Celebrated serving our first 1,000 business-to-business customers, spread all over North America, in a little over 2 years.

  • June 2016 - Launched completely redesigned next-generation website enabling simpler Online Quotes, more efficient Ordering, and a sophisticated "My Labels" repository to allow customers to re-order labels we'd previously printed for them.

  • September 2016 - After extensive testing, introduced state-of-the-art laser cutting technology to streamline production and shorten turn-times. Achieved industry-leading production times of 2 days on more than 95% of orders.

  • April 2017 - Attracted our 2,000th business customer – doubling our already impressive customer base in just over 18 months.

  • May 2017 - Introduced HP-Indigo’s new generation of high-speed digital presses (the WS8000) to further increase throughput and maintain speedy turn-times for our ever-growing customer base.

  • October 2018 - Crossed the 4,000th business customer milestone, doubling our customer base again in 18 months. The growth continues unabated.

  • July 2019 - Hit the 5,000 customer mark.

  • September 2019 - Wizard Labels earns a top ranking in the “Inc. 5000 Fastest Growing Private Companies in America" list, achieving 202% revenue growth over the preceding 3-year period.

  • January 2020 - Company reports record results for 2019, driven by growth rates well above industry averages. Continues to attract new business customers at over 100 per month. More detailed article available here.

  • April 2020 - 6,000 business customers and counting.  Adding 5 new customers every day. 

Here's a short (41-second) video of one of our HP-Indigo digital label presses in action. As you can see, this is no desktop printer - each of these beasts costs well over a million dollars and represents the state of the art in digital label printing.

The magic began in 2013 when Wizard Labels' founders, Steve Smith and Jay Dollries, launched a revolutionary method for ordering custom product labels online.
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