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Custom Labels For BBQ Sauce

Spring is right around the corner, which means that it's time to uncover those grills and get ready for BBQ season! Now, everyone knows that a good BBQ sauce can make or break a cook-out. However, no matter how good your BBQ sauce is, if the product label isn't appealing then it won't make it off the shelf (let alone end up on a smoked rack of ribs).

Digital Quality For BBQ Sauce Product Labels

BBQ sauce is one category where "the image is critical" when selling your products. Whether your secret BBQ sauce recipe is for a sweet and thick Kansas City Style sauce, or an award-winning thin and sharp tasting Carolina Style sauce, product label quality is extremely important for a number of reasons. Food products always look more enticing when the product label displays a high-quality photo of the finished food product. The quality of a BBQ product label can directly affect not just how consumers view your presentation, but their perception of the quality of the product inside.

This is where Digital label printing really excels - we use only the best digital presses available, and the results are truly phonomenal. With traditional printing, it's difficult (if not impossible) to produce photo-quality images due to the complexity associated with the many colors and shades in a typical photo - but with Digital label printing the sky is the limit. Food always looks more delicious when rendered in photo-quality images.

“Versioning”: Custom Labels For Your Whole Line Of BBQ Sauce Products

Another advantage of using digital label printing for your BBQ sauce labels is the ability to combine multiple "versions" into a single run (as long as the labels are the same size and shape), saving substantial money in the process. For example, if your BBQ sauce comes in 3 different flavor variations, we could print 1,000 Hickory BBQ sauce flavored custom labels, and 500 labels for each for Mesquite flavored and Honey BBQ flavored sauces - for a grand total of 2,000 custom labels. This approach achieves significant cost savings, and the 3 designs can even use completely different content and colors.

If the labels for flavor variations are the same size and shape, they can be printed in the same run.

Also, it's important to remember that BBQ sauce is a very messy product in normal use. It can (and does) get everywhere, including on the label. It's important to take this factor into consideration when choosing a material for your label.


At Wizard Labels, our "baseline" label material is a polypropylene stock (not paper like so many other label printers), which definitely enhances both the visual appeal and the longevity of the labels when subjected to normal usage. Food products are frequently subjected to moisture, repeated handling and even refrigeration during their lives, which makes a robust label even more important.

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