It's not uncommon to see products in retail spaces that have multiple custom labels on the product's packaging. Now, we're not talking about products that have different flavors, scents, etc. What we mean by 'multiple labels' is a product that has two or more labels on a single package. Having more than one label on a product can sometimes add value to and enhance the overall presentation of the product. Often times, however, designing and printing multiple product labels for a single package is unnecessary - and can increase the cost significantly. Before you decide on which approach to use for your product packaging, there are a few important things to consider.
Does an Additional Label Add Value to the Product?
Maximizing the value of a product or service is a significant goal of any competitive business. The same is true for product labels. There is a point where the value of a product label becomes less significant than the overall cost. For example, designing a front and back label for a container that are both the same size and shape can save you money, i.e. if you have a front label that is 3" x 4" and a back label that is also 3" x 4", then we can print both labels in the same run without having to print two separate labels with a different size or shape. A single combined print run is always going to be cheaper than two separate runs.
Product Packaging Directly Affects Your Labeling Options
The shape of a product's packaging can affect labeling options more than one might realize. For example, a jar of peanut butter that has an even surface is more conducive to accepting a single label that can wrap around the entire circumference of the package versus a trigger-pack used for a household cleaner. Attempting to design a single self-adhering label that wraps around a bottle with an unusual shape can be impractical, if not impossible.
Think About the Label Application Process
There are a couple of ways to apply labels to a products packaging. The methods that our customers use are hand application and machine application. The method that you choose will have a direct effect on how you design your product labels, or whether you decide to go with a single or multiple label approach. If you are applying labels by hand, you are adding an extra step in the process and will have to manually ensure that the labels align properly.
Unless there is a specific reason for choosing to print multiple labels for a single product container, we recommend keeping things simple. In truth, there is no direct correlation between a product having multiple labels and an increased desire for a consumer to purchase that product over another option. We do understand, however, that certain types of packaging may require more than one label in order to effectively present a product. In the end, keeping these few points in mind while designing your product, choosing proper packaging, and designing the label(s) can help you avoid headaches and/or unnecessary costs in the long run.