Choosing the right label finish can make all the difference when it comes to how your product looks and performs. Whether you want something glossy and eye-catching or a more subtle, natural feel, the finish you choose can impact durability, appearance, and customer perception.
This page will guide you through the most popular finishes we offer, helping you decide which one fits your product best.
Label Finishes: Finding the Perfect Look and Feel for Your Product
Gloss Finish
Gloss finish labels are designed to make colors pop and catch the eye. The shiny surface not only looks vibrant but also adds a layer of protection against moisture and scratches. These labels work well on products that need to stand out on the shelf and stay looking fresh over time.
Key Benefits:
- Bright, shiny surface
- Enhances colors and graphics
- Scratch and moisture resistant
- Smooth feel
Best Uses:
Gloss finish is a great choice for products like:
- Food and beverage labels that need to catch attention
- Health and beauty products with vibrant colors
- Promotional items where visual impact is key
Considerations:
While gloss is durable and eye-catching, it may cause glare under bright lighting. If a softer look is needed, consider a Matte Label or Soft Touch Label.
Matte Finish
Matte finish labels offer a subtle, sophisticated look that feels natural and elegant. The non-reflective surface makes text easier to read, even under bright lights, and gives products a high-end, understated appearance.
Key Benefits:
- Smooth, non-glossy surface
- Reduces glare
- Enhances readability
- Professional and modern look
Best Uses:
Matte finish works well for:
- Gourmet food and beverage labels
- Candle labels with minimalist designs
- Health and wellness products with a natural aesthetic
Considerations:
Matte finishes may not make colors appear as bold as gloss, but they offer a refined and modern look. Learn more about Matte Labels.
Soft Touch Matte Finish
Soft touch matte finish labels combine the elegance of a matte finish with a velvety texture that feels luxurious. This finish adds a tactile element that gives products a premium feel without compromising durability.
Key Benefits:
- Velvety, soft texture
- Non-reflective appearance
- Feels upscale and high-quality
- Durable and long-lasting
Best Uses:
Ideal for products that benefit from a luxurious touch, like:
- High-end cosmetics
- Specialty spirits and liquors
- Premium food items
Considerations:
While soft touch feels great, it can pick up fingerprints more easily than other finishes. Find out more about Soft Touch Labels.
Thermal Transfer Laminate Options
Thermal Transfer Laminate Gloss
Thermal transfer laminate gloss finish is made to handle variable data printing, like batch numbers or barcodes. It keeps colors vibrant while offering a durable surface that holds up under rough conditions.
Key Benefits:
- Compatible with thermal transfer printing
- Bright, glossy surface
- Scratch-resistant
- Suitable for outdoor or harsh environments
Best Uses:
- Warehouse and logistics labeling
- Product packaging with variable data
- Durable outdoor labels
Considerations:
Test your specific printer and ribbon combination to make sure it works well with this laminate.
Thermal Transfer Laminate Matte
This finish is also compatible with thermal transfer printing but offers a matte surface that’s easy to read and feels less slick. It’s a good choice when you want a more subtle, practical look.
Key Benefits:
- Compatible with thermal transfer printing
- Matte, non-glossy surface
- Great for variable data and barcodes
- Long-lasting durability
Best Uses:
- Product labels with printed batch information
- Warehouse and inventory management
- Industrial and shipping applications
Natural Finish
Natural finish labels offer an authentic, uncoated look, giving products a rustic and handmade feel. They’re often used for wine and gourmet foods, where a touch of authenticity matters.Key Benefits:
- Uncoated, natural texture
- Organic and rustic appearance
- Great for branding with a personal touch
- Stands up to light handling
Best Uses:
- Wine and spirit labels
- Craft and artisanal products
- Gourmet foods and specialty goods
Considerations:
Because it’s uncoated, it may not be as moisture-resistant as laminated finishes. Learn more about Estate Labels and our other paper label options.
FAQs About Label Finishes
How do I choose the right label finish?
Consider your product type, branding goals, and how the label will be used. Gloss is great for a bright look, while matte feels more natural.
Are all finishes durable?
Yes, but some are more suited to specific conditions. Gloss and thermal transfer laminates offer moisture resistance, while natural finishes work best in dry conditions.
Can I print barcodes on all finishes?
No, barcodes are best printed on thermal transfer laminate finishes, which are designed for that purpose.
Can I combine multiple finishes on one label?
No, typically only one finish is applied to a label. However, you can achieve a layered look by using printing techniques like spot gloss on a matte surface to create contrast and visual interest.
How do I know which finish will look best on my product?
The best way to decide is to request samples of each finish and see how they look on your actual product. This allows you to feel the texture and see how colors appear under different lighting.