Polypropylene labels are a go-to choice when durability matters—especially in environments where moisture, oils, or frequent handling are part of the deal. Whether you're labeling shampoo bottles, snack packaging, or supplement jars, this material gives you a clean, professional look that holds up through real-world use.
Let’s walk through what polypropylene is, why it’s used for labels, and when it might be the right fit for your product line.
Polypropylene (also called BOPP—Biaxially Oriented Polypropylene) is a flexible plastic film used in many high-performance label applications. It’s resistant to water, oils, and chemicals, which makes it ideal for both refrigerated and shelf-stable products.
Polypropylene labels are commonly available in white, clear, and chrome finishes. These options allow for different design approaches—from bold full-color graphics to “no-label” transparent looks.
This material is often chosen for labels because it offers a strong balance between appearance and performance. Here's why it stands out:
In short, polypropylene labels are built to perform where paper labels might fail.
Example: A facial cleanser in a squeeze tube might use a white BOPP label with bold branding and ingredients listed in small print—polypropylene holds the ink clearly, even with regular use.
Tip: Choose a gloss or matte finish to match your brand vibe—gloss for modern, clean looks; matte for a softer, high-end feel.
From condiment jars to cold-pressed juice bottles, polypropylene labels are a reliable choice. They don’t peel when refrigerated or exposed to spills—perfect for kitchen use.
Example: A gourmet hot sauce stored in the fridge won’t lose its label design when handled with wet hands, thanks to the water-resistant film.
Tip: For clear packaging, use white polypropylene to ensure your nutrition facts remain visible even when the background is dark or colorful.
Vitamin bottles, tinctures, and protein powders often use polypropylene to keep dosage information readable, even with daily handling and travel.
Example: Daily multivitamins in a pill bottle with a wraparound polypropylene label maintain their legibility over time, even if tossed in a gym bag.
Tip: Choose a strong adhesive for curved bottles or jars—especially if the product will be opened and closed frequently.
Cleaning sprays and detergents need labels that can take a beating. Polypropylene resists smudging from contact with oils, alcohols, and soaps.
Example: A bathroom cleaner with essential oils stored under the sink stays labeled without smears or peeled corners, even in high humidity.
Tip: If using vibrant colors, test gloss finishes to see how they hold up to repeated wiping and use.
Pet shampoos, treats, and supplements benefit from moisture-proof, scratch-resistant labels—especially when stored near sinks or in transport bags.
Example: A dog shampoo bottle might sit in a shower caddy—polypropylene labels keep branding intact and readable after dozens of uses.
Tip: Go with white BOPP for detailed text like feeding instructions or dosage; clear BOPP works well for minimal, modern branding on jars or bags.
While polypropylene is a great material, here are a few things to keep in mind:
Whether you choose white polypropylene for bold designs, clear polypropylene for a floating effect, or chrome for something reflective and eye-catching, the material adapts to your packaging and brand style.
If you're looking for a label that won't fade, peel, or quit halfway through your product’s shelf life, polypropylene is a strong bet. It does the job quietly—letting your branding, product, and packaging do the talking.
And when it's matched to the right adhesive, cut, and finish, a polypropylene label becomes more than just durable—it becomes reliable.
For label projects where moisture, oils, or everyday wear are part of the package, you can start with custom polypropylene labels that work hard without getting in the way.
Polypropylene labels are made from BOPP film—a durable plastic material that resists water, oil, and tearing. It’s commonly used in food-safe, cosmetic, and supplement packaging.
Yes. They’re water-resistant and hold up well in both refrigeration and humid environments. Just make sure the adhesive matches the surface.
Polypropylene labels do well in cold and refrigerated storage, but for frozen items, make sure the adhesive is freezer-grade.
Yes. This material flexes without tearing, making it ideal for squeeze tubes and rounded packaging.
White provides a solid print surface for bold designs. Clear gives a “no-label” look, letting the product show through. Both are moisture-resistant.
Technically yes, but they’re not accepted in all curbside programs. However, their durability can reduce waste by lowering the need for replacements.
Yes. Polypropylene provides a smooth surface for high-resolution barcode printing—especially when printed digitally or via thermal transfer.
