Popular Farmers Market Products That Need Great Labels

When you’ve got a few seconds to catch someone’s eye, your label has to work as hard as your product. At busy market stands filled with colors, scents, and samples, great packaging helps turn a quick glance into a sale.

Whether you’re bottling lemonade, wrapping handmade soap, or sealing snack bags, custom product labels tell shoppers what you stand for—and why they should pick you.

Here are the top farmers market products in 2025 where sharp, well-designed labels make all the difference.

perfectly pressed juice bottles with clear labels

1. Lemonade & Fresh Juice Bottles

Clear labels on chilled beverages do more than showcase freshness—they reassure buyers that what they’re sipping is made with care. Think citrus tones, bold flavor names, and ingredient transparency. Use label materials that resist condensation to avoid peeling or smudging during warm market days.

Helpful tips:

Use waterproof, clear BOPP materials for glass or PET bottles
Include easy-to-spot callouts like “Fresh-Squeezed” or “No Added Sugar”
Try rounded edge labels for a softer, more modern look

2. Handmade Soaps

handmade soaps birch brook soap

For soaps, labels carry a lot of weight. People want to know what they’re putting on their skin. Ingredients, skin compatibility, and scent notes should all be readable at a glance. Kraft paper or botanical designs often work well here, especially for brands leaning into natural aesthetics.

Helpful tips:

Use wraparound labels or belly bands that allow for front and back messaging
Use clear scent names and small icons (like lavender sprigs) to quickly communicate fragrance.
Keep contrast high between background and text for easy readability

3. Small-Batch Lotions & Skincare

When someone picks up a lotion, they notice texture, scent, and clarity of information. Clean design with minimal distractions communicates quality. If you offer seasonal scents, soft color shifts or secondary labels can help differentiate variants without a full redesign.

Helpful tips:

Use soft-touch laminate to add a tactile, high-end finish
Include simple icons (e.g., vegan, cruelty-free, paraben-free) to build trust
Keep product names and key benefits (like “Ultra Hydrating”) easy to find

wanderlust lotion bottle with kraft paper label

4. Homemade Snacks (Granola, Trail Mix, Cookies)

food pouches with labels at a farmers market

With food, clarity is king. Buyers are looking for nutrition info, allergens, and ingredients—and they want it fast. Consider a playful label front with product name and personality, and a back label with the details. Clear pouches with centered labels give an appealing peek at what’s inside.

Helpful tips:

Make ingredient lists legible with proper spacing and contrast
Use matte labels to reduce glare under direct sunlight
Incorporate fun product names or taglines to stand out on the shelf

behold botanical tea pouch with custom label

5. Herbal Teas & Infused Beverages

Bags and tins of tea often need smaller labels, but they still carry a lot of messaging. A good tea label can suggest calm, care, and craft. Use earthy or pastel tones and lean into your sourcing or brewing story when space allows.

Helpful tips:

Include brewing instructions with visual icons (steep time, water temp)
Add small flavor cues like “Floral,” “Citrusy,” or “Smoky”
Use foil-stamped accents for a subtle, premium feel

6. Scented Candles & Wax Melts

blended collective co leaves candle and wax melts

Candles are impulse buys as often as they are planned purchases. Your label should make the decision feel easy. Clean designs with notes about burn time, scent profile, and use instructions help people say yes faster. Consider using curved labels or circular designs for candle lids.

Helpful tips:

Pair scent names with seasonal icons (e.g., lemon for summer, pine for winter)
Consider including mood-based tags like “Relaxing” or “Uplifting”
Use soft pastels or warm earth tones that align with scent families

7. Bath Soaks & Essential Oils

Labels in the wellness space need to communicate safety, effectiveness, and serenity—all on a small surface. Choose waterproof or oil-resistant label materials, and make sure your font choices are legible even on small bottles or vials.

Helpful tips:

Use tamper-evident seals for an added layer of professionalism
Color-code by scent or function (e.g., purple = calming, green = energizing)
Incorporate batch numbers or expiration dates if applicable

A Note on Label Types and Application

Even if you’re labeling by hand, using custom labels sized properly to your packaging keeps things looking sharp. Whether you need short-run orders or multiple versions for different SKUs, the right label fit helps you stay consistent while still being creative.

Labels That Work as Hard as You Do

If you’re prepping for a weekend market or juggling a dozen SKUs, the right label can simplify your process and sharpen your presentation.
From sizing questions to material choices, our custom product labels are built with makers in mind—and we’re here to help you get it right.

Order My Custom Labels Now

FAQs

What materials work best for outdoor or humid market setups?

Look for water-resistant label stocks or laminated finishes that hold up against heat and moisture.

Can I use the same size label for multiple products?

Yes—just make sure your label size fits all containers comfortably. Standard rectangles or ovals work best for flexible reuse.

How can I add seasonal flair without redesigning everything?

Try changing up colors, adding a foil element, or printing a seasonal sticker to pair with your regular label.

Are roll labels good for small batch makers?

Absolutely. Roll labels are great even for small quantities, and they work well with hand or semi-automatic applicators.

Do I need different labels for lotions, soaps, and teas?

While you might use similar layouts, label material and sizing should be tailored to the packaging type and ingredient exposure (like moisture or oils).