Kraft paper labels offer a natural, earthy look that complements handmade, organic, and eco-friendly products. With a natural finish and consistency of a brown paper grocery bag, brown kraft labels add a handcrafted touch to candles, food, and skincare. Made from 100% recycled materials, custom kraft labels are a simple way to create sustainable packaging.
Kraft Paper Labels
Key Specs
100% Recycled Material
Natural Texture and Feel
Writable Surface
Durable Adhesion
Who Uses Kraft Paper Labels?
Candles & Home Goods
Kraft labels are a go-to for candle brands that want a warm, organic look. The textured brown paper pairs beautifully with soy wax, amber jars, and tin containers, giving candles a handmade, small-batch feel. These labels stick well to glass, tins, and cardboard packaging, making them a favorite for home goods like room sprays, wax melts, and essential oils.
Food & Baked Goods
For organic and artisanal food brands, kraft paper labels reinforce a fresh, homemade appeal. From coffee bags and honey jars to bakery boxes and spice containers, these labels complement natural ingredients and simple packaging.
Their writable surface makes them perfect for adding batch numbers, roast dates, or personalized messages, helping small brands connect with their customers.
Soaps & Skincare
Handmade skincare and soap brands love custom kraft labels because they align with natural and chemical-free branding.
Whether wrapped around a bar of handcrafted soap or sealing a glass jar of body scrub, brown kraft paper labels enhance an earthy, botanical aesthetic. Since they’re paper-based, they work best for products stored in dry conditions.
Eco-Friendly by Nature
Kraft paper labels are 100% recycled, biodegradable, and compostable, making them an excellent choice for sustainable brands. Made from post-consumer waste(PCW), they break down naturally without adding to landfill waste. Since they’re uncoated and free of plastic laminates, they align with eco-conscious packaging solutions.
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FAQ
What are kraft labels?
Kraft labels are made from brown kraft paper, an unbleached, recycled material with a natural, rustic look. They’re popular for handmade, organic, and eco-friendly products because they create a warm, earthy aesthetic.
Their matte finish and textured feel make them a great choice for brands that want to highlight sustainability and authenticity.
What is the difference between kraft paper and regular paper?
Regular paper is often bleached and smooth, while kraft paper is unbleached, thicker, and more durable. Because kraft paper is made from long wood fibers, it has a stronger structure and a more natural appearance.
This makes kraft labels ideal for packaging that needs a sturdy, organic look compared to standard white labels.
Is kraft paper good quality?
Yes! Brown kraft paper labels are known for their strength, durability, and natural beauty. The paper is thicker than standard label materials, giving it a premium, handcrafted feel. Because of its recycled content, kraft paper may have slight variations in texture and color, adding to its unique, organic charm.
Can kraft paper get wet?
No, kraft paper labels are not water-resistant. Since they’re made from uncoated paper, they absorb moisture, which can cause smudging or peeling. If your product is exposed to water, steam, or oil, a waterproof material like BOPP labels would be a better option.
Why use kraft paper?
Kraft paper is a sustainable, biodegradable material that gives products a natural, eco-friendly look. Custom kraft labels are perfect for brands that want to reinforce an organic, handmade, or artisanal image.
They’re also a great choice for businesses that prioritize sustainable packaging since they’re made from 100% recycled materials.
