4 Reasons Why BOPP Labels Are Ideal for Labels & Stickers

Many label companies use semi-gloss paper as their default material due to its cost-effectiveness. However, paper labels often lack the durability needed for products exposed to moisture, heat, cold, stains, or frequent handling. At Wizard Labels, we've opted for a more robust solution: BOPP labels.

BOPP (Biaxially Oriented PolyPropylene) is a specially engineered labeling material made from thin polypropylene plastic film. Available in white, clear, and “chrome” (a shiny silver-like appearance), BOPP labels offer a range of aesthetic options. If you're unsure which type is right for your product, request a free label sample pack today to see the difference.

Here are four reasons why we recommend BOPP over semi-gloss labels:

1. BOPP Labels Are Practically Indestructible

BOPP labels are designed to last throughout the entire lifecycle of your product. By the time your customer finishes using your product, paper labels may look worn and faded. In contrast, BOPP labels will still appear brand new, making it easier for customers to reorder your product with confidence.
Polypropylene film is known for its durability and resistance to environmental factors. It withstands temperature fluctuations, resists stains, acids, and solvents, and is impervious to moisture. This means BOPP labels can endure conditions that would ruin paper labels, keeping your product looking its best over time.

2. BOPP Is Perfect for Almost Any Kind of Product

BOPP labels are versatile and suitable for a wide range of products. Their durability and resistance to various elements make them an ideal choice for many applications. Here are some examples of products that benefit from using BOPP labels:

Bath and Body Products: These products are often exposed to water and steam, and BOPP’s resistance to moisture ensures labels stay intact and legible throughout the product's use.
Food Products: BOPP labels are perfect for food items due to their stain and acid resistance, which is essential for products stored in refrigerators or on shelves. They handle temperature fluctuations well, maintaining their appearance and readability.
Cleaning and Cosmetic Products: Many cleaning agents and cosmetics contain solvents, acids, or bases. BOPP labels withstand these chemicals without degrading, keeping product information clear and intact.

Almost any product that encounters moisture, heat, cold, or frequent handling can utilize BOPP labels effectively. The versatility of BOPP ensures that product labeling remains intact and attractive across various applications, making it an excellent choice for most labeling needs.

3. BOPP Labels Also Look Gorgeous

In an era where customers increasingly make purchasing decisions online, the appearance of your product is more critical than ever. BOPP labels help your product stand out both online and on store shelves.
The printing process for BOPP labels ensures vibrant and crisp images. Unlike paper labels that absorb ink and can appear dull, BOPP labels allow the ink to remain on the surface. This results in a brighter and more vibrant label, enhanced by an over-lamination with a thin layer of clear polypropylene for extra protection.

4. BOPP Labels Offer Premium Quality at No Extra Cost

While paper labels may be slightly cheaper to produce, they do not offer the same benefits as BOPP. At Wizard Labels, we provide premium BOPP labels at no additional cost compared to paper labels. This means you can upgrade to a superior product without increasing your budget.
BOPP labels combine durability and aesthetics without the added expense, making them a smart investment for any product. By choosing BOPP, you get the best of both worlds: a label that looks great and performs under various conditions.

Try BOPP Labels for Yourself

We stand by the quality and performance of our BOPP labels. But don't just take our word for it—experience the benefits firsthand. Request a free label sample pack today and see why BOPP is the preferred choice for many brands. You can also check out more differences between paper vs BOPP here.
For more information on the benefits of BOPP labels and to explore our labeling options, visit our resources page.

Order My Labels Now