A bleed is the extension of a background color/pattern beyond the edge of the product label. This ensures that the design isn’t inadvertently cut off during the die-cutting process.
We require 1/16" (0.063") of bleed on ALL sides of your product label. When dealing with circles, ovals, and unique shapes, it is important to size your art 1/8" larger overall to cover the requisite 1/16" bleed at each side. Click the image below for a larger view.