At Wizard Labels we offer three different kinds of label proofs, each of which has different uses depending on the circumstances:
1. PDF Proofs. All normal Production orders receive emailed PDF proofs by default (at no extra charge). We never go into production unless you've specifically approved the emailed proofs - this is our only way of knowing we correctly interpreted your instructions and pulled the correct artwork files for your order. Hence, it's critical that you check the PDFs carefully - we can take no responsibility for errors that you didn't pick up in the proofing process.
Important note: PDF proofs are for you to verify content only and should not be considered a reliable way to check colors. Computer screens display colors differently than printers do, and even different models of printer can produce variations in color.
2. Press Proofs. If you absolutely must see a physical proof of your order before we go into production, you can select that option during the ordering process (for an additional $95 fee). Press Proofs are printed on the same press(es) that your order will be, so they are the most accurate representation of what your finished labels will look like. However, Press Proofs consume time, material, and waste to produce and there are obvious delays in producing and delivering them to you. There is a limit of only one set of Press Proofs per order so we can minimize the amount of press down-time and keep production orders flowing. If for any reason you subsequently decide not to proceed with the order, we can easily cancel it and you'll only be charged for the label proofs.
3. Concept Proofs. If you're in the beginning stages of a label design project and need to see how various colors or layouts will look in production, we offer a facility called Concept Proofs, where your designer can test various approaches before choosing the final design. Again, there is a $95 fee for us to print an agreed selection of your artwork files (including delivery to you via UPS). Concept Proofs do not need an order to be placed first - your Customer Service representative will need to work with you to make the necessary arrangements and get the artwork files from you.
It's important to note that both kinds of physical proofs do not have the same high priority as production orders, so there may be a delay of a day or two before they ship. We'll do our best to squeeze them in between jobs in the least wasteful way, but production always comes first. If you have any questions about this process, please contact us and we can help advise the best approach for you.