Well, it depends what you mean by eco-friendly. Paper is theoretically a “renewable” resource and it has the potential to break down in a landfill, so that makes it eco-friendly – right? Well... not necessarily. When you factor in the carbon footprint of all the logging trucks and paper mills, it’s not as clear-cut as it may seem. Then, if you stick a paper-based custom label on a plastic container (or apply a plastic over-laminate to protect it, which is very common indeed), the recycling stream gets very complicated as well. We’re certainly not experts in eco-management, but we tend to think the primary purpose of a product label is to help “sell” the product – and the label is a very small part of a product in the overall analysis. If you’re comfortable using plastic containers for practical reasons (even as a consumer), then applying a plastic label doesn’t seem like a major abandonment of principle – and it may even help the recycling stream in a small way too.