Our Company

The magic began in 2013 when our founders co-launched a revolutionary method for ordering custom labels online. As two of the earliest adopters of digital technology to print product labels, their unique combination of technical skills and leading-edge innovation was a perfect match to deliver high-quality product labels in the fastest time possible.

Since opening the virtual doors in 2013, we’ve achieved some remarkable milestones and recognition, some of which follow:

  • May 2013 – Label printing industry veterans join to launch Wizard Labels. An exclusive cross-ownership structure creates an innovative online business model, and a new approach to ordering and producing custom product labels.
  • September 2015 – Celebrated serving our first 1,000 business-to-business customers, spread all over North America, in a little over 2 years.
  • June 2016 – Launched completely redesigned next-generation website enabling simpler Online Quotes, more efficient Ordering, and a sophisticated “My Labels” repository to allow customers to re-order labels we’d previously printed for them.
  • September 2016 – After extensive testing, introduced state-of-the-art laser cutting technology to streamline production and shorten turn-times. Achieved industry-leading production times of 2 days on more than 95% of orders.
  • April 2017 – Attracted our 2,000th business customer – doubling our already impressive customer base in just over 18 months.
  • May 2017 – Introduced HP-Indigo’s new generation of high-speed digital presses (the WS8000) to further increase throughput and maintain speedy turn-times for our ever-growing customer base.
  • October 2018 – Crossed the 4,000th business customer milestone, doubling our customer base again in 18 months. The growth continues unabated.
  • July 2019 – Hit the 5,000 customer mark.
  • September 2019 – Wizard Labels earns a top ranking in the “Inc. 5000 Fastest Growing Private Companies in America” list, achieving 202% revenue growth over the preceding 3-year period.
  • January 2020 – Company reports record results for 2019, driven by growth rates well above industry averages. Continues to attract new business customers at over 100 per month. More detailed article available here.
  • April 2020 – 6,000 business customers and counting.  Adding 5 new customers every day.
  • November 2021 – Wizard Labels launched in the UK under our new name, Sprink, to deliver fast, quality custom labels to a new group of customers.
  • January 2022 – Sprink continues to grow and serve more label companies by expanding its services to Mexico.